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wed10AM - 6PM
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fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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How does one eat an elephant? One bite at a time. How does one make change? It starts with an idea that can be put into action. By sharing the idea with other people, the action gains momentum and creates a movement. The movement, with a firm hand and clear direction, makes strides to the goal of the original idea of change. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Dolly Parton is an American icon who’s renowned for decades of unforgettable performances on stage, screen, and in studio. No matter the heights she’s reached, Dolly always remembers her roots. Her legendary career proves that every artist’s journey begins with the resources, training, and encouragement they receive at home. ...read more
Adventure | Local Flavor | Travel
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For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Last year, however, many of the state parks and recreation areas affected by Hurricane Helene remained closed in January. Although signs of the damage wrought by Helene are still visible, fortunately, most of the recreation area and parks have reopened. ...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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location
Inspiration | Gardening
All
Today is Arbor Day, and we’re celebrating the beauty and symbolism trees lend to our world. Take a look at this tree-themed trivia from across our region. We hope the facts will inspire you to hug a tree or, especially, plant one in honor of all that trees do for us and our environment!
Appalachian Mountains
North Carolina
South Carolina
Tennessee
Virginia
One last general trivia tidbit to consider is that trees clean the air by removing carbon dioxide and releasing oxygen into the atmosphere. In addition to purifying our air, they also filter groundwater and are key ingredients in 25% of all medicines. Not only are trees symbols of our history and culture, but they also provide shelter to humans and animals, clean our air and water, and maintain a delicate balance in the environment all living organisms share. Let’s give it up for trees and all that they do for our planet on Arbor Day. Now, go get your hands dirty in celebration and plant a tree!
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