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For many not so long ago, canning and freezing summer’s bounty was a lifeline. The beans, corn, squash, cucumbers, and whatever else was coming in from the garden weren’t meant just to be enjoyed as they are harvested but to put food on the table during the winter when “pickin’s were slim.” Now, canning or freezing is more of a tradition than a necessity, but there is still a certain sense of pride and accomplishment that goes along with it. ...read more
At Home | Gardening | Recipes
All
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
The medical community touts time outdoors as good medicine for everyone. In fact, some doctors are prescribing nature as a treatment for stress, anxiety, obesity, and for improving overall mental health. Taking time to smell the flowers is good for us! With that in mind, here are a few trails that are accessible to all – no matter your age or ability – to take a break from devices and the general hubbub of daily life. Let’s head out for a roll or a stroll. ...read more
Adventure | Local Flavor
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal. ...read more
Inspiration | At Home | Mast in the News
Columbia
This is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased. ...read more
Inspiration | Behind the Scenes | Mast in the News
Knoxville
If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal. ...read more
Behind the Scenes | Mast in the News
Winston-Salem
In March of 2012, Southeast Discovery, "The Retirement and Second Home Blog", wrote an article exploring the richness of Mast General Store - our history, values, people, and the things we care about. Here's a snippet of their post. Click through at the bottom to read more. ...read more
Local Flavor | Mast in the News
All
This summer, Our State Magazine published the definitive to-do list of 100 North Carolina Icons. Our State queried writers, readers, photographers, and Facebook friends to share “what makes North Carolina a state unlike any other.” We are thrilled that Mast General Store is ranked as the 4th icon on the list! ...read more
Mast in the News
All
When a 31-year-old John Cooper first laid eyes on the Mast General Store back in 1976, he had a vision for his family’s future that involved going back into the past. “I fell in love with the store as soon as I stepped inside,” says Cooper, who had traveled from his home in Florida with a friend to scout out potential real estate. “They literally had to carry me out.” ...read more
Mast in the News | Inspiration | Behind the Scenes
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