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sat10AM - 9PM
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mon10AM - 6PM
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thu10AM - 6PM
fri10AM - 10PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.
This is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased.
Second Harvest Food Bank Northwest NC is our local food relief partner at the Winston-Salem Store. They partner with more than 450 food assistance programs. Last year alone, Second Harvest provided more than 25 million meals to people in 18 counties. In Northwestern North Carolina, one in every four children lives in a family struggling with food insecurity. Second Harvest Food Bank helps operate 112 Back Pack Programs in Northwest North Carolina, including 34 programs in Forsyth County, that reach over 6,500 children with weekend backpacks throughout the school year.
How does Food for Kids work?
The agencies work with schools and teachers to discreetly determine which children need help. Each weekend during the school year, they are given weekend food that may also help feed sisters and brothers, and perhaps the rest of their families. Teachers report better participation, self-esteem, and behavior as a result of the Food for Kids program.
"Merrell's involvement has helped to provide thousands of weekend meals,” said Lisa Cooper, president of Mast General Store. “We are proud to have vendor partners that take an interest in helping us address food access needs in our communities. Merrell believes in the importance of giving a child a good foundation to grow, learn, and just be a kid.”
While hunger is a complicated social issue, it’s not hard or expensive to help. Literally, any donation amount can make a difference. In addition to Merrell’s contribution, the Mast Store will be accepting contributions in change jars to help the Food for Kids program even more. On average, $1 can provide 3 nutritious meals.
Follow this link to view Mast Store's collection of Merrell Footwear.