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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Cabin fever can be suffered even by those who don’t reside in a cabin. Its symptoms include irritability, boredom, lack of energy, anxiety, and impatience. Sufferers can be kids who’ve had too many snow days, individuals who are working from home, or anyone who stares out the window wondering when spring will arrive. ...read more
Adventure | At Home | Inspiration
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How does one eat an elephant? One bite at a time. How does one make change? It starts with an idea that can be put into action. By sharing the idea with other people, the action gains momentum and creates a movement. The movement, with a firm hand and clear direction, makes strides to the goal of the original idea of change. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Mast in the News
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This summer, Our State Magazine published the definitive to-do list of 100 North Carolina Icons. Our State queried writers, readers, photographers, and Facebook friends to share “what makes North Carolina a state unlike any other.” We are thrilled that Mast General Store is ranked as the 4th icon on the list!
Since the grand re-opening of the Original Mast General Store in Valle Crucis 32 years ago this month, we have been warmly embraced by four other North Carolina towns as well as cities in South Carolina and Tennessee. Our love of family, community, and tradition is reflected back to us by the wonderful folks who pass through our doors every day of the week. Thank you for making the Mast General Store an icon in your book. You, our cherished guest, are an icon in ours!
Click HERE to see the entire collection of 100 North Carolina icons. Many icons – the Blue Ridge Parkway, Grandfather Mountain, the Biltmore House, and the Linn Cove Viaduct (among others) – are a short drive from one of our six North Carolina stores. We hope you’ll stop by and say hello as you venture to experience all 100 icons on the list!
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