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Podcasts, as a form of “broadcasting,” are still a relatively new form of media. With roots in the 1980s, the medium really started to take off in the mid-2000s as the internet was adopted by more people. Podcaststatistics.com shares there are over 580 million podcast listeners across the world, and 4.85 million podcasts to occupy our time. I’m a fan! ...read more
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In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of Black History Month is to make all Americans aware of this struggle for freedom and equal opportunity.” According to the Library of Congress, President Reagan’s message went on to assert that February would be designated, “… to celebrate the many achievements of African Americans in every field from science and the arts to politics and religion." ...read more
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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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This summer, Our State Magazine published the definitive to-do list of 100 North Carolina Icons. Our State queried writers, readers, photographers, and Facebook friends to share “what makes North Carolina a state unlike any other.” We are thrilled that Mast General Store is ranked as the 4th icon on the list!
Since the grand re-opening of the Original Mast General Store in Valle Crucis 32 years ago this month, we have been warmly embraced by four other North Carolina towns as well as cities in South Carolina and Tennessee. Our love of family, community, and tradition is reflected back to us by the wonderful folks who pass through our doors every day of the week. Thank you for making the Mast General Store an icon in your book. You, our cherished guest, are an icon in ours!
Click HERE to see the entire collection of 100 North Carolina icons. Many icons – the Blue Ridge Parkway, Grandfather Mountain, the Biltmore House, and the Linn Cove Viaduct (among others) – are a short drive from one of our six North Carolina stores. We hope you’ll stop by and say hello as you venture to experience all 100 icons on the list!
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