We are Mountain Strong!

As Mountain Strong reminds us, we share the enduring spirit of our Appalachian home. We will go on standing as strong as the mountains, and we will do so together! Help local Hurricane Helene relief efforts with your purchase of Mountain Strong merchandise from Mast Store Online or at your favorite local store. 

The response to these shirts has been incredible. Thank you so much! Moving forward, 20% from the sale of each item will be donated to local relief efforts.
 

UPDATE ON DONATIONS

Our Mountain Strong funds have supported several organizations thus far (through November 2025) with contributions totaling $217,500 to the Appalachian Theatre of the High Country ($15,000 to help cover the more than $120,000 in lost revenues and damages), Barefoot Baby Foundation ($2,500 to continue its Made in the Mountains recovery activities), Asheville Area Habitat for Humanity ($10,000 to repair flood damaged homes), Disaster Ministries of Western North Carolina, United Methodist Committee on Relief ($10,000 to repair homes in Watauga and Ashe Counties), MANNA FoodBank ($10,000 to continue their own organizational recovery and put food on our neighbors' tables), RiverLink ($10,000 - to take on  riverbank stabilization, restoration, and repairs to damaged parks),Valle Crucis School Parent Teacher Student Organization ($10,000 - to help teachers reassemble their teaching aids), Boone Area Chamber Foundation ($20,000 - helping small businesses in Ashe, Avery, and Watauga Counties recover), Downtown Spruce Pine  ($20,000 - a Main Street organization helping small businesses get back on their feet), MountainTrue ($25,000 – an organization that advocates for clean waters, resilient forests, and health communities), BeLoved Asheville ($20,000 – a community working to create Home, Health, Equity, and Opportunity for all in our mountain home), Asheville Chamber for Small Businesses ($20,000 – this group is helping small businesses who may not qualify for other funds get back on their feet), River Arts District Foundation ($20,000 – helping restore the creative heart of Asheville), and Boone Area Chamber Small Business Grants ($25,000 – helping businesses in Watauga County recover from loss of business and infrastructure).