New peaks of strength

Share your support and continue showing some love for Western North Carolina with the Mountain Strong Hurricane Relief Hoodie from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong!

The response to these shirts has been incredible. Thank you so much! Moving forward, 20% of sales will be donated to local relief efforts.

Thank you for your care and kindness towards our mountain communities!