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blog
latest blog posts see all blog posts CLOSE MENU
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May 22, 2025 8 minute READ
Preserving the Irreplaceable Places
The year 2024 reshaped our mountain landscapes. So many sites, trails, and vistas we love throughout Western North Carolina and East Tennessee were ravaged by Hurricane Helene. Some places – and neighbors – were forever lost. ...read more
Inspiration | Local Flavor
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May 8, 2025 10 minute READ
Stars of the Mountains
Whether as wandering ghosts of soldiers or as mystical messengers of woodland creatures, fireflies, or “lightning bugs,” occupy a unique space in the ethos of the Appalachians. We bestow upon them supernatural powers and cast them in an aura nearly as romantic as the one their warm, glowing lights create against the backdrop of the mountains on a summer night. ...read more
Adventure | Inspiration | Local Flavor | Travel
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May 1, 2025 4 minute READ
Mast Store in Winston-Salem Celebrates 10 Years on Trade Street
A decade has flown by since the Mast General Store in Downtown Winston-Salem opened its doors on Trade Street. On Friday, May 9, 2025, the Mast Store will celebrate with an evening of live music, food sampling, and more at its location at 516 North Trade Street in Winston-Salem. ...read more
Behind the Scenes | Local Flavor
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March 3, 2025 13 minute READ
The Mountains Are Open - Vacation & Volunteer
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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November 30, 2023 10 minute READ
It Just Would Not Be the Holidays Without
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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May 26, 2023 7 minute READ
John and Faye Cooper: Why We Support Land Trusts
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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