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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Inspiration | Mast Family Favorites
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Woolrich has an incredible, storied history and has long been a favorite of Mast General Store. This heritage brand has been synonymous with quality outdoor clothing for over 185 years. Fifty-three years before the Original Mast Store opened our doors in Valle Crucis, North Carolina, Woolrich's founder, John Rich, constructed his first woolen mill in Pennsylvania in 1830. The history that unfolded in tandem with the growth of Rich's woolen mill is an incredible story with deep American roots.
John Rich, an English immigrant, started out selling his woolen goods to miners, trappers, and loggers from his mule cart in Chatham Run, Pennsylvania. His yarn, fabric, coverlets, and socks became so popular that, fifteen years later, Rich expanded his production line and relocated his mill to what is now Woolrich, Pennsylvania. The mill that was constructed in 1845 no longer exists in its original configuration, but its location remains the site of Woolrich's main operations and its surrounding community.
The Woolrich mill, which was built not long after the Revolutionary War, went on to experience the Civil War, the Great Depression, two world wars, and the end of the Cold War. It also witnessed the beginning of the Industrial Revolution in America, the exponential growth of American cities, and major advancements of this technological age.
From wool golf knickers and all-wool bathing suits to rugged coats for trappers and hunters, the trends and needs of our growing nation were matched by Woolrich’s production. New technological developments and changing American lifestyles led to new products for all types of outdoor activities.
From Woolrich: “As America took to the roads in the early 1930s, Woolrich added automobile robes and steamer rugs for the more mobile society. Woolrich was contracted by the government to outfit Admiral Byrd's expedition to Antarctica in 1939, 1940, and 1941.”
“With the invention of new high-tech materials in the modern age, Woolrich began to enhance the performance of its outdoor wear, meeting the needs of a new generation of enthusiasts. Traditional fabrics like wool and cotton teamed up with man-made fibers to create clothing that folks could rely on for everything from a backpacking trip to a leisurely stroll.”
For nearly two centuries, eight generations of the original Woolrich family have lived and worked amidst the same rural landscape of north-central Pennsylvania, not two miles from where John Rich erected his first mill. The company that provided blankets to soldiers during the Civil War now keeps folks warm by the fireplace under its wonderful throws. You can buy the same style of wool jacket your great-great grandfather may have worn in the woods or a parka that's all features the very latest in advanced technology.
What has not changed in all those years is Woolrich's commitment to quality, value, and products that fit the outdoor lifestyle. Might we add that Woolrich is proud to be the longest continuously running woolen mill in the USA? That’s rich history, indeed.
With chilly weather just around the corner, make Woolrich a lasting part of your wardrobe by clicking HERE. And maybe take a few minutes and enjoy THIS video, “Woolrich: Part of the Fabric of U.S. History”, from CBS Sunday Morning.
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