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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
This item is a source of curiosity for quite a few folks exploring our home and hearth area of the store. A Mast Store associate shares, “I’m sure to get a great reaction when I show our guests this item and ask them to guess what it is.” Is it a chip and dip tray? Is it used to bake a Bundt or angel food cake? The answer to these questions is, “Absolutely. But, there’s more!” This handy bowl performs a myriad of functions in the kitchen and just might be the key to helping make your holiday meal preparation a whole lot easier.
You may use this handy item in several ways, but this ceramic bowl was originally created as a chicken cooker and makes the most tender, juicy chicken you’ve ever tasted. Best of all, it’s incredibly easy to use and you can experiment with many different recipes.
To get started, all you need is one whole chicken, a liquid of your choice, and any salt, spices, or herbs you'd like to add. Fill the inner cup of your chicken cooker with wine, beer, juice, or soda. Maybe add smashed garlic cloves to the liquid to enhance the flavor.
Next, simply rub salt into the bird’s skin for flavor, or you can try a few of these rub mixes:
- chopped sage, chopped rosemary, lemon zest, salt and sugar
- ground cumin, ground coriander, salt and sugar
- add chili powder or chili flakes to any of these mixes for a little extra heat
Last, place the bottom of the chicken over the cooker’s cup and pop it in the oven or grill for about two hours. If there’s extra room around the chicken once you’ve placed it in the cooker, add some veggies to the bowl for a quick and delicious addition to your meal. The cooker also features a handy lip for pouring the liquid off. When grilling, make sure to start out by putting the cooker on the cool grill to prevent cracking.
The Mast Brand chicken cooker is delicately hand crafted to withstand the rigors of daily use. Its heavy weight and high quality are unmatched by most other stoneware. The chicken cooker is also safe for dishwashers and microwaves. Mast stoneware features attractive cornflower blue detailing and most importantly, this item is made in the USA. At $19.99, this item would make a great holiday gift, too. It’s a wonderful addition to any cook’s artillery in preparation for festive meals. Bon appétit!