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The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional chaos of our lives, wildflowers are a reliable gift every spring. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Original - Valle Crucis
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
So many things were different 35 years ago. Cellphones were available, but mostly in the form that had to be carried in a bag or was the size (and weight) of a brick. And there were more businesses moving out of the downtown area than were moving in. But that trend started to change on Thursday, May 26, 1988, when the Mast General Store Old Boone Mercantile opened its doors in the old Hunt’s Department Store. ...read more
Local Flavor | Mast in the News
Boone
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
They say that Halloween is the spookiest time of the year. Legend warns it’s when the veil between our world and the afterworld is thin and spirits can easily pass from one side to another. We don’t know about that, but we do know it’s one of the “funnest” times of the year. Check out these family-friendly events in our local communities.
Not So Spooky Halloween Stroll for Families – Thursday, October 28, 2 p.m.-5 p.m., Columbia – Wear your best costume and meet at the Richland Library on Assembly Street at the Hampton Street Plaza. Then stroll through the Main Street District for treats (absolutely no tricks!!).
Trick or Treat in the ARTS District – Saturday, October 30, Noon-4 p.m., Winston-Salem – Enjoy creativity and works of art, community, and architecture while visiting galleries, stores, restaurants, and businesses in Winston-Salem’s Downtown Arts District.
Treats on the Street – Saturday, October 30, 5 p.m.-7 p.m., Waynesville – Little goblins, fairies, werewolves, and monsters of all kinds love visiting Downtown Waynesville for this event. Remember, Main Street is closed during the event – ample parking is available on side streets and in the parking deck at the Courthouse.
Halloween in the City – Sunday, October 31, 3 p.m.-5 p.m., Knoxville – Who says trick or treating is just for kids? Certainly not Knoxville! In fact, the whole family can enjoy the event, even pets! We can’t wait to see your costumes and don’t forget to register for special drawings. Orange and black balloons denote participating businesses.
Downtown BOO! – Sunday, October 31, 3 p.m.-6 p.m., Boone – Are you ready for some silly and spooky fun? Bring the whole family for an afternoon of surprises and sweet treats. Businesses in the downtown area will have candy and other treats. Stop by the Watauga County Library for the Book Character Scavenger Hunt and interactive Story Walk. There’s even more “spooky fun” at the Jones House Community Center.
Treat Street Carnival – Sunday, October 31, 4 p.m.-7 p.m., Hendersonville – Show us your best Monster Mash at the street dance, play in inflatable bounce houses, enjoy live music, and register for the costume contest (registration 4 p.m., judging at 5 p.m. at the Historic Courthouse). Trick or treat up and down Main Street and throughout the downtown district.
However you celebrate Halloween, we want you to be safe. Always accompany small children while they are out trick or treating. Wear bright colors and apply reflective tape on your costumes to help with visibility. Remove masks when walking between houses. Remember, kids are excited with their candy hauls at Halloween and may behave in unpredictable ways, so pay extra attention when driving through popular neighborhoods. Happy Halloween!