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fri10AM - 8PM
sat10AM - 8PM
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fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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The runways of New York City, Paris, and Milan may seem millions of miles away from the mountains Mast General Store calls home, but the world of high fashion isn’t foreign to us. We keep up with trends and interpret them in our own functional, outdoor-inspired, everyday way. ...read more
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Spring welcomes the return of light after a dark winter and is filled with signs of rebirth, hope, and resilience. The season has been celebrated across time and cultures with stories and traditions, including folklore around eggs, hares (or rabbits), and baskets. ...read more
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What is a passport? In short, a passport is merely a few leaves of paper marked with photos and stamps. In modern legal terms defined by U.S. Department of State, it is “a request to foreign governments to permit you to travel or temporarily reside in their territories and have access to lawful local aid and protection.” While extending us welcome to a new place, passports also offer their holder the services of the U.S. embassy or consulate as a sort of diplomatic home-away-from-home. ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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There are literally thousands of songs, poems, and even scientific research that seeks to define and pinpoint the answer to the query “What is Love?” The Greeks, in fact, had eight or nine different words for love with each having some dependencies around it. The great philosophers of Plato’s time, some 2,300-plus years ago are still impacting our thought of love today. ...read more
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The holiday season provides us plenty of reasons and opportunities to give a good hug. And what better gift is there to give this time of year? ...read more
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People of all backgrounds come together in the United States to make our country perhaps the most unique and prosperous nation the world has ever known. Over the course of our history, and still today, we produce goods incorporating the wide-ranging skillsets, customs, talents, and ideas that reflect the diversity of all Americans. ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
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Food for Kids is a long-running partnership Mast General Store has had with Merrell. Now, in its 13th year, this may seem like a routine, annual campaign, but your help is anything but mundane. Your involvement truly makes a difference in reaching children who live in our communities. ...read more
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