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September 23, 2025 23 minute READ

Helene's high water mark at the Mast Store Annex in Valle Crucis

The Day the Water Rushed In

To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us. ...read more

tags At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel

August 22, 2025 5 minute READ

Friends Day Partners at Mast Store - Blue Ridge Parkway Foundation, Friends of the Reedy River, Friends of the Smokies, Gateway Nature Preserve, the Pisgah Conservancy, Friends of the Ecusta Trail, Palmetto Conservation Foundation, and FRIENDS of the Blue Ridge

Friends Day Returns Saturday, September 6

Pierre Teilhard de Chardin observed that the world is round so that friendship may encircle it. On Friends Day at Mast Store, we wrap our arms around organizations that raise the bar in our local communities by improving residents' quality of life, increasing economic vitality, and embracing landscapes and assets that make our communities unique. They bring out the best for all of us! ...read more

tags At Home | Local Flavor | Mast Family Favorites

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May 30, 2025 11 minute READ

The Cooper Family celebrates 45 years at the Mast Store

45 Years Ago: The Cooper Family Legacy

This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll share a few historic markers to help paint a clearer picture. The prime lending rate was 14.5% with the interest rate being 11.3% (compare that to now – the interest rate is 2.7%). The country was in the midst of an energy crisis caused by the Iranian Revolution, which led to a drop in oil production and long lines at gas stations. Those are some of the external conditions a young family was facing when they made the decision to leave Florida and re-open an old general store. ...read more

tags Adventure | Behind the Scenes | Local Flavor | Mast Family Favorites | Mast in the News

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March 14, 2025 6 minute READ

All Roads Lead to the Mast Store

What is a passport? In short, a passport is merely a few leaves of paper marked with photos and stamps. In modern legal terms defined by U.S. Department of State, it is “a request to foreign governments to permit you to travel or temporarily reside in their territories and have access to lawful local aid and protection.” While extending us welcome to a new place, passports also offer their holder the services of the U.S. embassy or consulate as a sort of diplomatic home-away-from-home. ...read more

tags Local Flavor | Mast Family Favorites | Travel

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January 30, 2025 13 minute READ

Checkers beside the pot-bellied stove at the Original Mast Store

Game Night... It's On!

Some people refer to it as Friday Family Fun Night, Dice & Deck Night, or just plain ol’ Game Night. No matter what you call it, it’s a night to look forward to for a quick meal, friendly competition, and good snacks. ...read more

tags At Home | Mast Family Favorites

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January 17, 2025 14 minute READ

Volunteers move food from storage to distribution

More Than Just a Day Off 2025

Martin Luther King, Jr. is the first modern private citizen to be honored with a federal holiday. It was a long struggle to set aside the third Monday in January as a day to honor and celebrate a man who advocated for not only racial equality but also economic equality and for all people to be treated with respect and dignity. While the legislation to set aside the day was signed by Ronald Reagan in 1983, its first official celebration was on January 18, 1986, and it took until 2000 for all 50 states to recognize it as a state government holiday. ...read more

tags Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites

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Celebrating Black History Across Mast's Region

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It Just Would Not Be the Holidays Without

John and Faye Cooper: Why We Support Land Trusts

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The Day the Water Rushed In

Friends Day Returns Saturday, September 6

45 Years Ago: The Cooper Family Legacy

All Roads Lead to the Mast Store

Game Night... It's On!

More Than Just a Day Off 2025

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