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There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
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A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more
Local Flavor | Mast Family Favorites
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It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more
Local Flavor | Mast in the News
Asheville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
You don’t have to be a fan of Game of Thrones to know that winter is coming. It’s in the air, fogging up the window panes and biting at noses and hands. And that means coats and warm accessories are needed in the community. Mast Store is ready to Share the Warmth in all its communities by holding a coat collection now through November 30. ...read more
Mast Family Favorites | Inspiration | Local Flavor
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Do you carry a knife? What kind is it – traditional, like a “grandpa” pocket knife, or more modern with open assist and a clip? If you spend much time in the Mast Store knife shop, you’ll find that a simple question can open the door to a million and one possibilities. Purchasing a knife is a personal experience, much like choosing a purse for a woman or a wallet for a man. When you visit the Knife Shop at the Original Mast Store in Valle Crucis or the knife collections in any Mast Store location, you’ll want to consider the answers to three basic questions: What is your budget? How will you be using your knife? Do you prefer a folding or a fixed blade? ...read more
Adventure | Mast Family Favorites
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After nearly two years of planning and installation, the collaborative efforts of the Biltmore Estate and renowned American artist Dale Chihuly have resulted in one ambitious glass exhibit, Chihuly at Biltmore. It is the first art exhibition at Biltmore’s gardens and the first garden exhibit of Chihuly in North Carolina. See how these works complement and contrast with the remarkable layout of the grounds designed well over a century ago by revered landscape architect, Frederick Law Olmsted, whose portrait by John Singer Sargent prominently hangs in “America’s Largest Home.” ...read more
Mast Family Favorites | Local Flavor | Travel
Asheville| Greenville | Hendersonville | Waynesville
The mayor of Banner Elk proclaimed on the day the East Tennessee and Western North Carolina Railroad completed its route to Boone, “I can remember when the only way a person could get to Boone was to be born there.” Some 100 years later, it seems that this mountain town is a popular destination for people seeking an escape from the heat, an outdoor adventure that rivals any in the country, or a cultural experience in local Americana music. If you can only spend 24 hours in Boone, here are some recommendations that are right outside the front door of the Mast Store. ...read more
Local Flavor | Adventure | Mast Family Favorites | Travel
Boone
Temperatures are moderating a bit after a blistering July. That’s a sure sign that fall is on the way, along with a new wave of fashion trends to embrace the new season. Checking the trends, we’ll see a continuation of some of summer’s general tendencies with a heavy dose of time travel. If you are thinking Back to the Future you’d be in the right decade. Here’s a look at what’s on the runway and what you’ll see featured on our creaking floors. ...read more
Mast Family Favorites | Inspiration
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Embarking on a college career is an exciting, and often daunting, venture. Few folks forget the mixed emotions we felt as we prepared for our freshman year in higher education. As the new school year edges ever closer, we’ve reached out to our Mast Store associates for their best advice for incoming college freshmen. Our contributors attended universities, as well as technical and community colleges. From college seniors, newer college graduates, and those who've completed their education a few years ago or many decades ago, we hope you or someone you love will benefit from their words of wisdom. ...read more
Adventure | Mast Family Favorites | Inspiration
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