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wed10AM - 6PM
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fri10AM - 8PM
sat10AM - 8PM
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mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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Podcasts, as a form of “broadcasting,” are still a relatively new form of media. With roots in the 1980s, the medium really started to take off in the mid-2000s as the internet was adopted by more people. Podcaststatistics.com shares there are over 580 million podcast listeners across the world, and 4.85 million podcasts to occupy our time. I’m a fan! ...read more
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In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of Black History Month is to make all Americans aware of this struggle for freedom and equal opportunity.” According to the Library of Congress, President Reagan’s message went on to assert that February would be designated, “… to celebrate the many achievements of African Americans in every field from science and the arts to politics and religion." ...read more
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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The mayor of Banner Elk proclaimed on the day the East Tennessee and Western North Carolina Railroad completed its route to Boone, “I can remember when the only way a person could get to Boone was to be born there.” Some 100 years later, it seems that this mountain town is a popular destination for people seeking an escape from the heat, an outdoor adventure that rivals any in the country, or a cultural experience in local Americana music. If you can only spend 24 hours in Boone, here are some recommendations that are right outside the front door of the Mast Store. ...read more
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Boone
Thinking about the many Christmas trees I’ve enjoyed throughout the years brings up a host of sweet memories: The earliest trees of my childhood included brass clip-on candle holders. We lit the candles on the tree each evening (my parents were very brave). This tradition was passed down through the generations from our Swedish ancestors. There was the year our newly acquired stray cat took the entire tree down only a half hour after it was fully decorated… ...read more
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Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners. ...read more
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Boone | Hendersonville | Valle Crucis|Asheville
The Indian Summer we’ve been experiencing in the southeast is slowly coming to an end. As we continue to celebrate this Centennial Year of the National Parks, we offer a few suggestions for fall events for the whole family in these beautiful places. Our State and National Parks offer much to enjoy and explore the first weekend in October. ...read more
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Gardens are bearing the last of their summer gifts. Children awaken early for hours filled with learning. The length of sunlight shortens with each passing day. Some mornings there’s a familiar crisp scent in the air reminding us that fall is fast approaching. Knowing this beloved season is quickly come and gone, it’s never too early to plan your autumn excursion to the Blue Ridge and Smoky Mountains. ...read more
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Winter is gradually making its grand appearance with sinking temperatures and driving snow. After the wintry mix is plowed and the wind abates, it’s time to head outside for some wintertime exploration. The detail, clarity, and focus across multiple mountain ranges are most spectacular in the deep of winter. Closer views are just as thrilling because the bare trees reveal details on the landscape that are easy to miss when blocked by rich foliage. ...read more
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