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When you pause and let your mind wander, where does it go? Maybe it goes to a time far away to a family trip to the lake. Perhaps it moseys off to summer days spent at your grandparents’ house. Possibly it drifts back to an amusement park visit with brothers, sisters, and the whole family. Wherever it goes, it always seems to be a summer place. Evidently, warm weather makes warm memories. ...read more
Inspiration | Mast Family Favorites
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When was the last time you wrestled a pickle jar? Truly engaged in “person versus pickle” combat with one? Sure, we’ve all been there… ...read more
At Home | Mast Family Favorites
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Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.
The Knoxville and Waynesville Stores will donate to Friends of the Smokies, which helps protect the Great Smoky Mountains National Park in significant, tangible ways. Their many projects include support for the Appalachian Bear Rescue Center, preservation of historic log cabins and churches, and the Parks as Classrooms environmental education program which serves more than 12,000 students in schools bordering the park.
Since 1993, Friends of the Smokies has raised more than $47 million to fund historic preservation, wildlife management, environmental education, and more in Great Smoky Mountains National Park. Thanks to a $2 million matching grant from the Aslan Foundation of Knoxville in 2008, Friends of the Smokies established the Trails Forever endowment to fund a full-time trail crew for the rehabilitation and reconstruction of the park's most impacted trails.
Great Smoky Mountains National Park is more than just an economic engine for Tennessee and North Carolina, receiving more than 10 million visitors annually who spend $874 million in the region which creates 13,700 jobs. Our park also educates 18,000 school children each year through the Parks as Classrooms environmental education program. In 2016, Friends of the Smokies committed to providing $157,000 for this important program, which is informing the next generation of park stewards and employees.
In addition to donating 10% of the day’s sales to our Friends, Patagonia will donate $2,500 directly to Friends of the Smokies on behalf of Mast Store in celebration of the 100th Anniversary of our National Parks. Thank you, Patagonia!
Come in and visit with the volunteers from Friends of the Smokies to find out how you can get more involved or visit their website HERE.