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sat10AM - 8PM
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fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
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Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19th century through the present, the store has provided for the needs of those it serves, not only as a merchant but also as a philanthropist. ...read more
Behind the Scenes | Inspiration
All
“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more
Inspiration | Local Flavor
All
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Week 7 is the last reporting week for this year's Fall Foliage Primer. As we close the books on the fall color season, Knoxville is just now hitting its peak, as is Greenville. They will enjoy color for a little while longer. Asheville, Waynesville, and Hendersonville are a little past their high color line. There are some pockets of color that will sneak up on you. The Valle Crucis and Boone area are at the beginning of stick season, but that isn't stopping some of the oaks from showing off their true colors. Check the report for some ideas on scenic drives and fun events. Remember, November 11 is Veterans Day. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's Week 6 of the Fall Foliage Primer, and peak colors are in our sights in Waynesville, Asheville, and Hendersonville. We're betting that Greenville and Knoxville are getting ready to hit the mark in just a little bit. The Boone and Valle Crucis area has passed its peak color, but there are splashes here and there that are surprising. In all areas, the hiking and views are great this time of year and there are bazaars and other events that warrant a visit. Read on... ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week 5 of the Fall Foliage Primer is seeing more color in all locations. Yep, hard to believe! Asheville, Waynesville, and Hendersonville are stretching to reach peak color in the near term. The Boone and Valle Crucis areas have some substantial leaf loss, but reds, oranges, and yellows are still popping up and are pretty prominent (particularly in the lower elevations). Greenville and Knoxville are still waiting for lots of color, but it is appearing slowly. All areas have lots of fun events in store including ghost walks, pumpkin carving, and beautiful hikes. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week four is filled with special events, festivals, and fall color. Asheville, Waynesville, and Hendersonville are stretching toward their peak color, while Knoxville and Greenville are still a ways off. In Valle Crucis and Boone, the color is here and there, with some spots being past peak and others still waiting to begin their final act. Overall, the weather for being outside and enjoying whatever is around the bend is going to be just about perfect everywhere! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week three of the primer is seeing a lot more color appearing in the higher and middle elevations. In some reporting locations, the color change really sped up over the weekend. This week is filled with festivals and special events to truly get out and take part in the color change. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week two of the Fall Foliage Primer is here, but a lot more color is not. Higher elevations around Graveyard Fields or Grandfather Mountain have more color, but in general we are seeing some reds and yellows hanging around with the getting-ready-to-get-started greens. While the leaves an event in themselves, there are many more happenings in our communities that our reporters hope to help you discover. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville