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The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional chaos of our lives, wildflowers are a reliable gift every spring. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Original - Valle Crucis
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
So many things were different 35 years ago. Cellphones were available, but mostly in the form that had to be carried in a bag or was the size (and weight) of a brick. And there were more businesses moving out of the downtown area than were moving in. But that trend started to change on Thursday, May 26, 1988, when the Mast General Store Old Boone Mercantile opened its doors in the old Hunt’s Department Store. ...read more
Local Flavor | Mast in the News
Boone
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
As the tilt of the earth moves us a little farther from the sun, the calendar fills with outdoor festivities to celebrate the fall turning of the leaves, the end of harvest season, and the culinary arts. We’ve searched our communities for festive and fun suggestions to add to your fall itineraries. ...read more
Adventure | Inspiration | Local Flavor | Travel
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Do you find yourself staring out the window, daydreaming about being outside enjoying the sunshine, listening to the birds sing, and seeing what wildflowers are in bloom? Well, you are not alone, not by a long shot. When we’re not at work, we’re out enjoying those same things. This week we’ve asked our staff members to share some of their favorite places to hike. Next time you’re in the “neighborhood,” check out one of these adventures. ...read more
Adventure | Inspiration | Travel
Boone| Columbia | Knoxville | Valle Crucis | Winston-Salem
John Muir said, “Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul.” That sentiment is even truer today in our fast-paced, stressed-out, move-move-move world. We need, we require, the healing touch of nature for mind, body, and soul. But not everyone has access to green spaces and undeveloped land. ...read more
Adventure | Inspiration | Mast Family Favorites
All
Warmer temperatures beckon us all to shake off the winter blues, put on a light jacket, and head outside. The call of spring is a primal urge to celebrate the end of the long nights and short days, to be outside again feeling the warmth of the sun, to begin anew. In this season of renewal, many of our local partners need your help to welcome residents and visitors who are also experiencing the whispers calling them to explore. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Taking a break and focusing on what makes us happy every now and then is vital to our well-being, mentally and physically. And that can look like many things, but there are a few tried and true ways we know to beat the winter blues— taking time for self-care, enjoying some comfort food, and having a little bit of fun. ...read more
Adventure | At Home | Inspiration
All
Cold winter days don't mean you have to stay inside. There’s a whole new world dressed in glistening white to discover. There are winter activities for you to enjoy no matter your activity level or expertise. If you can walk, there’s something for you. So, head over to your closet and pull out those layers; we’re going to make a plan to make snow days the best days! But, you better hurry, there’s only about four or five more weeks to enjoy a good “snow day.” Read on for ways to enjoy a winter wonderland. ...read more
Travel | Inspiration | Adventure
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