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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Guess what. We opened our newest “old” location during the height of the pandemic. We were asking ourselves, “Have we gone mad?” There were so many hurdles to jump and challenges to overcome, but we had a great staff and everything was in place and ready. And it’s been open for a year now. ...read more
Local Flavor
Roanoke
We know you have questions about land trusts: What are they? How do they work? Where are they located? Who can help with their work? What’s in it for me? All good questions, especially that last one because there’s something in their work for all of us! ...read more
Inspiration | Local Flavor | Mast Family Favorites
All
The heart of any city is its downtown, where restaurants, boutiques, lawyers, hair salons, theaters, and many more enjoy the bustling hum of commerce. On May 25, 2011, Main Street welcomed an unconventional new retailer to its growing chorus of Downtown Columbia institutions when the Mast General Store opened its doors. ...read more
Local Flavor | Mast in the News
Columbia
Earth Day 2021 marks the 51st observance of this day set aside to reflect upon our home planet. April 22 was originally selected as the date to invite student participation. It was a day between spring break and final exams when young people could come together to learn more about their, OUR, impact in our “living room.” ...read more
Inspiration | At Home | Adventure
All
April 13, 1991, was a big day for Waynesville and the Mast General Store. As the doors swung open, so started a journey for the town and for the Store that is filled with long-term relationships and maybe a little bit of magic. This year, Mast Store celebrates being a part of the Waynesville community for 30 years. ...read more
Local Flavor
Waynesville
When you go to your local downtown, do you ever stop to think of the events that transpired there? Downtowns are gathering places, the heart of the community, and where history happens and can be observed in the small events of every day. Let’s take a look at the interesting history of the Mast Store’s building in Winston-Salem. ...read more
Local Flavor
Winston-Salem