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When you pause and let your mind wander, where does it go? Maybe it goes to a time far away to a family trip to the lake. Perhaps it moseys off to summer days spent at your grandparents’ house. Possibly it drifts back to an amusement park visit with brothers, sisters, and the whole family. Wherever it goes, it always seems to be a summer place. Evidently, warm weather makes warm memories. ...read more
Inspiration | Mast Family Favorites
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When was the last time you wrestled a pickle jar? Truly engaged in “person versus pickle” combat with one? Sure, we’ve all been there… ...read more
At Home | Mast Family Favorites
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Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The heart of any city is its downtown, where restaurants, boutiques, lawyers, hair salons, theaters, and many more enjoy the bustling hum of commerce. On May 25, 2011, Main Street welcomed an unconventional new retailer to its growing chorus of Downtown Columbia institutions when the Mast General Store opened its doors.
“The decision by the Cooper family to locate its store in the iconic 1870s building, commonly known as the Efird’s Department Store building, was a game changer for our Main Street and City,” said Matt Kennell, president and CEO of Columbia’s City Center Partnership. “It was a moment when we knew large-scale retail is back in our city and has led to a transformation of the surrounding properties as a destination for shopping and fun.”
Mayor Steve Benjamin echoed Mr. Kennell's thoughts, “A decade ago as cities across America were searching for ways to revitalize their historic downtowns, Mast General Store provided Columbia with the anchor to lead that charge. High quality, unique and authentic, the Mast family has helped to define our city’s resurgence.”
Revitalizing a city center is no easy task, and it doesn’t happen overnight. There are many fits and starts to find the right combination that works for each downtown. “When we first opened, Main Street had a lot of empty storefronts and lacked attractions that would entice people to come downtown,” shared Jeremy Becraft, Mast Store Columbia’s general manager. “Now there’s an eclectic mix of businesses, entertainment venues, restaurants, churches, places to live, a great museum, and the popular Soda City Market on Saturdays. It’s turned into a real community.”
Parts of the building date back to the 1870s, when this part of the city was rebuilding after the Civil War. The edifice has been home to numerous businesses including a grocery, a saloon, a furniture store, and even an undertaker’s parlor, but its two longest-running retailers served the community for 40+ years each. Efirds, a department store and major competitor for Belk, operated in the location from 1915 until 1958. Lourie’s, a men’s department store, moved in 1960; it was a staunch supporter of downtown retail until it closed up shop in 2008.
Photo: Efirds in Downtown Columbia. Photo by John Hensel. Used with permission from South Caroliniana Library, University of South Carolina, Columbia, SC
Over the course of the last 10 years, Mast Store has experienced many special moments, but one of the most magical ones happened on opening day. Ms. Hattie Marley stopped in to let the staff know that she “had come home.” She grew up in Columbia, and her family shopped at Efirds. Later in her life, she worked in the shoe department at Lourie’s. Ms. Marley was a very charming lady, and she shared her story with us. She noted, “Everybody is running for the suburbs, but you need to stay downtown for some things.” So, many cities and towns are discovering the truth in that statement.
As a downtown works to re-establish itself as a destination, it takes time and patience, but then you read comments like this one from Danielle P. on Google: I can’t believe all these years living in the Columbia area, I finally went into the Mast General Store! Conveniently located downtown on Main Street. ... I do love hanging out DT and discovering new shops and places to eat, Columbia has a small-town charm. The store is clean, packed and neatly organized, they have everything that you can think of, literally...Take your time and stroll, this isn't a store to rush thru, they have an upstairs and downstairs. You will miss something if you’re in a hurry! … Customer service is excellent!
“Comments like these make us so proud,” said Lisa Cooper, president of Mast General Store. “Part of our goal when we open in a downtown is not just our success but contributing to the success of other businesses around us. We build on each other’s success, and I’m proud of what Jeremy and our staff has accomplished in 10 short years.”
The Mast Store in Columbia is open seven days a week, 10 a.m. - 6 p.m. Monday – Thursday, 10 a.m. - 8 p.m. on Friday, 9 a.m. - 8 p.m. on Saturday, and 11 a.m. - 6 p.m. on Sunday. Hours may vary seasonally.