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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
All
Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
The arrival of railroads in the western part of North Carolina was a lifeline for farmers and loggers. They also opened up these once-isolated communities to travelers and adventurers from the lowcountry, the piedmont, and even places in the nearby foothills. ...read more
Local Flavor
Hendersonville
Did you know that one in four kids within parts of Mast Store’s region don’t have access to adequate nutrition?... Or that $1 can provide as many as ten meals for a family that struggles to feed their children on a daily basis?... Or that this year, through its annual Food for Kids campaign, Mast General Store is donating $15 for every pair of Merrells sold to a food bank in your community to feed children? ...read more
Inspiration | Mast Family Favorites
all| Asheville | Boone | Columbia | Greenville | Hendersonville | Knoxville | Valle Crucis | Waynesville | Winston-Salem |Roanoke
The seat of Haywood County, Waynesville, sits at the Gateway to the Smokies. It is surrounded by the Pisgah National Forest and skirted by the Blue Ridge Parkway. Needless to say, if you are up for adventure, this small town is close to it all, even if your definition of adventure means exploring art galleries, enjoying tasty cuisine, or sampling local brews. ...read more
Local Flavor
Waynesville
Greenville, South Carolina, is a city that has undergone a recent and oh-so-familiar “downtown revitalization.” While these city projects have varying degrees of success, in Greenville’s case, the revitalization has blossomed into a full-fledged revival. There is much to love about this beautiful city, especially in the fall. ...read more
Local Flavor
Greenville
Asheville, North Carolina, has been a haven for travelers since the 1800s. The beautiful colors of fall beckon visitors from far and near, but there’s much more to do than just wander about in an expansive real-life Monet painting. Prepare for an expansive itinerary, too. ...read more
Local Flavor
Asheville
The fall season officially arrives this week. While it is often bittersweet – summer is so hard to say goodbye to - but autumn is full of beauty, activities, and seasonal flavors that our reluctance is soon overcome with excitement. The High Country is where our heart is, and it's where a fall itinerary can be filled as quick as a blink. ...read more
Local Flavor
Boone | Original - Valle Crucis|Annex - Valle Crucis