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fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
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wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
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Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19th century through the present, the store has provided for the needs of those it serves, not only as a merchant but also as a philanthropist. ...read more
Behind the Scenes | Inspiration
All
“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more
Inspiration | Local Flavor
All
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Did you know that one in four kids within parts of Mast Store’s region don’t have access to adequate nutrition?... Or that $1 can provide as many as ten meals for a family that struggles to feed their children on a daily basis?... Or that this year, through its annual Food for Kids campaign, Mast General Store is donating $15 for every pair of Merrells sold to a food bank in your community to feed children?
All of the above are important points to know as Food for Kids returns to all Mast Store locations next week. You’ll have from October 18 – 31 to find a pair of Merrells and join us in an effort to end child hunger in our backyards.
While we’ve partnered with Merrell on this campaign for several years, it’s now easier than ever to understand the exact difference you’re making when you purchase any pair of Merrell footwear.
We’re giving $15 for every pair of Merrells sold to a partnering local food bank. Although food costs vary across our region, these donations will be restricted specifically to benefit children and youth-focused food programs.
Doing some rough math, if – let’s say – $1 buys six meals at your local food bank, then the Merrell boots you just bought are going to provide 90 meals to children who live in your community. Those would be 90 meals feeding kids your own children go to school with, or who share the playground at the park with your grandkids, or who sit on the pew across the aisle from you in church.
Mast Store has always believed that fulfilling basic human needs, particularly when it comes to food security, are cornerstones of health, safety, and happiness in our communities. When children receive the proper nutrition they learn more readily and pay closer attention in school. They participate in healthier play and more active lifestyles. They grow up as happier individuals who have witnessed first-hand the kindness of their families, friends, and neighbors, and they become adults who will reflect that same kindness in their actions and attitude toward their community.
Merrell shares this belief, and, for more than a decade, has helped us fill backpacks and stock kid cafes through other initiatives aimed at fighting child hunger.
It’s critical, too, that Food for Kids creates partnerships with local food security agencies. These are the organizations that operate on the ground in all of our communities and can identify the most efficient programs to distribute food to children their representatives know personally and serve frequently.
Our local food bank partners for this year’s Food for Kids are:
Please, visit these organizations' websites to learn more about their incredible initiatives. We’re thankful for their partnership as they work tirelessly to feed children throughout our region!
We also thank Merrell and – of course – you, too, as we work together to end child hunger at home!
Come see us at the Mast Store location nearest you before the end of October to support Food for Kids. You’ll love your new Merrells, but, most of all, you’ll love the feeling of making your community a healthier, happier place children can truly call home.