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There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
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A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more
Local Flavor | Mast Family Favorites
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It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more
Local Flavor | Mast in the News
Asheville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The holidays – it’s a time when lots of questions are asked. How do reindeer fly? How does Santa visit everybody’s house all on one night? And what would be a good thing to get John, Susan, and Beth? While the answers to the first two questions will require a lot of research and debate, Mast Store has the answers to the last question. Here are our top 13 gift ideas for 2019. ...read more
a | Inspiration | At Home | Mast Family Favorites
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There is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities ...read more
At Home | Inspiration | Mast Family Favorites
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The Merriam-Webster Dictionary defines friend as “a favored companion; one that favors or promotes something.” Woodrow Wilson once said, “Friendship is the only cement that will ever hold the world together.” The Mast Store is pleased to count several active community groups among our circle of friends, and on September 7th, we’ll introduce you to some of them and will make a donation to support their efforts. ...read more
Inspiration | Local Flavor | Mast Family Favorites
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
It's time to celebrate the birth of a nation—and we can think of no better time to call out the great selection of products we carry that are made right here in the USA, some not too far from our front doors! That's right. You'll find local items, hand-crafted, bottled, stitched, or hewn right in your area as well as quality goods from across the US. Our Made in USA collection has gotten quite extensive and continues to add more and more fabulous products that we're proud to carry-- and you'll be proud to own. ...read more
Mast Family Favorites | At Home | Inspiration
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Just what do you get the man who gives his all? It's a conundrum sometimes to think of the perfect gift for your awesome dad. After all, he's done so much for you over the years, and you want to show how much you appreciate the love, the sacrifice, the joy he has brought to your life. ...read more
Inspiration | Mast Family Favorites
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John Muir said, “Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul.” That sentiment is even truer today in our fast-paced, stressed-out, move-move-move world. We need, we require, the healing touch of nature for mind, body, and soul. But not everyone has access to green spaces and undeveloped land. ...read more
Adventure | Inspiration | Mast Family Favorites
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