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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
There is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities
For the last 14 years, our guests, customers, and fellow community members have joined us to provide coats, fleeces, jackets, heavy sweaters, and warm accessories to those in need. And Columbia has made their own donation of new jackets and fleeces for the last 10 years to share the warmth with even more people.
“We are grateful for Columbia’s support,” said Lisa Cooper, president of Mast Store. “When we approached them with this idea several years ago, they were quick to jump on board to help out.”
Each location will have a box ready to collect clean, gently-worn warm outerwear, as well as gloves, scarves, hats, and even blankets. “We know that we can’t help everyone,” continued Cooper, “but we can do more with the help of Columbia and our community than we can by ourselves. Sometimes it just takes letting people know what is needed.”
Check your closets and storage bins. Chances are you have a coat or jacket that could better serve someone else this winter. Just bring them by your favorite Mast Store throughout the month of November. The greatest needs include children’s coats and larger sizes (XXL or larger). We’ll share all contributions with our community partners. Some items received will be given to other organizations, like animal shelters and humane societies, where they will also make an impact.
Our stores have carefully chosen their partners who are working directly with people in need of assistance.
Original Store, Annex, and Boone – coats will be donated to the Watauga Senior Centers and Watauga County Schools.
Waynesville – coats will go to the Haywood County School System.
Hendersonville – donations will go to the Bounty of Bethlehem and Interfaith Assistance Ministry.
Asheville – Hillcrest Family Resource Center will receive the donated coats.
Greenville – the Frazee Dream Center and Miracle Hill Ministries are receiving the donations.
Knoxville – coats, jackets, and fleeces will go to the Ladies of Charity.
Columbia – donated items will go to Palmetto Place Children's and Youth Services and Transitions Homeless Center.
Winston-Salem – items will be given to the Crossnore School and the Angel Tree at Finnegan’s Wake.
If you need a new coat, check out the many offerings from Columbia to support their generosity. It is amazing the impact a little closet cleaning can have in your local community. If you can’t donate at a Mast Store, there are similar coat drives going on right around your local corner, so please consider donating there. It’ll warm your heart and physically warm someone in need.