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The year 2024 reshaped our mountain landscapes. So many sites, trails, and vistas we love throughout Western North Carolina and East Tennessee were ravaged by Hurricane Helene. Some places – and neighbors – were forever lost. ...read more
Inspiration | Local Flavor
All
Whether as wandering ghosts of soldiers or as mystical messengers of woodland creatures, fireflies, or “lightning bugs,” occupy a unique space in the ethos of the Appalachians. We bestow upon them supernatural powers and cast them in an aura nearly as romantic as the one their warm, glowing lights create against the backdrop of the mountains on a summer night. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
A decade has flown by since the Mast General Store in Downtown Winston-Salem opened its doors on Trade Street. On Friday, May 9, 2025, the Mast Store will celebrate with an evening of live music, food sampling, and more at its location at 516 North Trade Street in Winston-Salem. ...read more
Behind the Scenes | Local Flavor
Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
There is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities
For the last 14 years, our guests, customers, and fellow community members have joined us to provide coats, fleeces, jackets, heavy sweaters, and warm accessories to those in need. And Columbia has made their own donation of new jackets and fleeces for the last 10 years to share the warmth with even more people.
“We are grateful for Columbia’s support,” said Lisa Cooper, president of Mast Store. “When we approached them with this idea several years ago, they were quick to jump on board to help out.”
Each location will have a box ready to collect clean, gently-worn warm outerwear, as well as gloves, scarves, hats, and even blankets. “We know that we can’t help everyone,” continued Cooper, “but we can do more with the help of Columbia and our community than we can by ourselves. Sometimes it just takes letting people know what is needed.”
Check your closets and storage bins. Chances are you have a coat or jacket that could better serve someone else this winter. Just bring them by your favorite Mast Store throughout the month of November. The greatest needs include children’s coats and larger sizes (XXL or larger). We’ll share all contributions with our community partners. Some items received will be given to other organizations, like animal shelters and humane societies, where they will also make an impact.
Our stores have carefully chosen their partners who are working directly with people in need of assistance.
Original Store, Annex, and Boone – coats will be donated to the Watauga Senior Centers and Watauga County Schools.
Waynesville – coats will go to the Haywood County School System.
Hendersonville – donations will go to the Bounty of Bethlehem and Interfaith Assistance Ministry.
Asheville – Hillcrest Family Resource Center will receive the donated coats.
Greenville – the Frazee Dream Center and Miracle Hill Ministries are receiving the donations.
Knoxville – coats, jackets, and fleeces will go to the Ladies of Charity.
Columbia – donated items will go to Palmetto Place Children's and Youth Services and Transitions Homeless Center.
Winston-Salem – items will be given to the Crossnore School and the Angel Tree at Finnegan’s Wake.
If you need a new coat, check out the many offerings from Columbia to support their generosity. It is amazing the impact a little closet cleaning can have in your local community. If you can’t donate at a Mast Store, there are similar coat drives going on right around your local corner, so please consider donating there. It’ll warm your heart and physically warm someone in need.