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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Would you think it's possible to make a good fried sweet potato pie at home that is not loaded with saturated fat?
Well, I must admit, that's a darn good question. I was asked some years back about Southern cooking and why we enjoy so many things that are fried. My answer was, "Because we are going to eat what we want and die happy."
In the time since that quote, I've tried to moderate my fried food eating habits, a bit at least. I've found an easy way to fix fried squash in the oven, which is even better than in a skillet, and I've started baking my hand-cut French fries, too. But, for your question, I thought I needed to consult with someone with a real food background.
So, Sheri Castle, author of the New Southern Garden Cookbook, shared some suggestions and observations with me. She says that it's going to be really tough to accomplish if you want the same taste experience as the real thing. You're faced with a hard choice – if you use shortening, you save on saturated fat, but hit the jackpot on trans fat. Lard will be high in fat, but the fats it contains are a bit healthier.
She said that in the limited baking she has done without lard, butter, etc., she's used a vegan butter substitute called Earth Balance (sticks, not the tub variety). You may be able to find it at Earth Fare or a larger Harris Teeter. This could be used in the crust and in the pan for frying.
It's always hard, when you are making something like this – my Granny's fried apple pies were some of the best things you could ever put in your mouth, but if I had to bet, they weren't the healthiest. But hey, you have to splurge every once in a while. I'm hoping this helps some, and thanks for your question.
Francine