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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.



mast news & events

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  • May 10, 2024 7 minute READ
    Bigfoot welcomes festival goers to Marion, the home of the Bigfoot Festival - photo courtesy of John Bruner

    Big Mysteries in the Mountains

    A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more

    tags-icon Local Flavor | Mast Family Favorites

    location-icon All

  • May 2, 2024 4 minute READ
    Mast Store in Asheville - circa 1950s and circa today - historic photo courtesy of Pack Memorial Library.

    Mast Store in Asheville Celebrates 25 Years on Biltmore Avenue

    It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more

    tags-icon Local Flavor | Mast in the News

    location-icon Asheville

  • April 18, 2024 6 minute READ
    Gotfryd, Bernard, photographer. Smog, N.Y.C. Photograph. Retrieved from the Library of Congress and Afif Ramdhasuma (from pexels.com)

    Earth Day: Making the Planet a Healthier, Happier Place to Live

    What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns.  ...read more

    tags-icon At Home | Inspiration

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