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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.



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  • May 23, 2024 7 minute READ
    Crab Orchard Falls are a part of a conservation easement at the Valle Crucis Conference Center

    For Land's Sake!

    There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more

    tags-icon Local Flavor | Mast Family Favorites

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  • May 10, 2024 7 minute READ
    Bigfoot welcomes festival goers to Marion, the home of the Bigfoot Festival - photo courtesy of John Bruner

    Big Mysteries in the Mountains

    A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more

    tags-icon Local Flavor | Mast Family Favorites

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  • May 2, 2024 4 minute READ
    Mast Store in Asheville - circa 1950s and circa today - historic photo courtesy of Pack Memorial Library.

    Mast Store in Asheville Celebrates 25 Years on Biltmore Avenue

    It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more

    tags-icon Local Flavor | Mast in the News

    location-icon Asheville