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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

mast news & events

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  • June 19, 2024 5 minute READ
    Lodge Cast Iron and Fiesta Tableware are both Made in the USA

    Making It in America

    The Fourth of July is the perfect time to reflect on what makes us American. We’re a unique people, to say the least, and among the best of our traits is our historic ability to come together – despite our different backgrounds, beliefs, and abilities – to create great things. ...read more

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  • May 23, 2024 7 minute READ
    Crab Orchard Falls are a part of a conservation easement at the Valle Crucis Conference Center

    For Land's Sake!

    There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more

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  • May 10, 2024 7 minute READ
    Bigfoot welcomes festival goers to Marion, the home of the Bigfoot Festival - photo courtesy of John Bruner

    Big Mysteries in the Mountains

    A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more

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