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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Mast Store Family

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

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mast news & events

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  • May 22, 2025 8 minute READ
    Many acres of land in Valle Crucis are in a conservation easement

    Preserving the Irreplaceable Places

    The year 2024 reshaped our mountain landscapes. So many sites, trails, and vistas we love throughout Western North Carolina and East Tennessee were ravaged by Hurricane Helene. Some places – and neighbors – were forever lost.  ...read more

    tags-icon Inspiration | Local Flavor

    location-icon All

  • May 8, 2025 10 minute READ
    Fireflies in the forest

    Stars of the Mountains

    Whether as wandering ghosts of soldiers or as mystical messengers of woodland creatures, fireflies, or “lightning bugs,” occupy a unique space in the ethos of the Appalachians. We bestow upon them supernatural powers and cast them in an aura nearly as romantic as the one their warm, glowing lights create against the backdrop of the mountains on a summer night. ...read more

    tags-icon Adventure | Inspiration | Local Flavor | Travel

    location-icon All

  • May 1, 2025 4 minute READ
    The ribbon cutting at the opening of the Mast Store on Trade Street in Downtown Winston-Salem, May 6, 2015

    Mast Store in Winston-Salem Celebrates 10 Years on Trade Street

    A decade has flown by since the Mast General Store in Downtown Winston-Salem opened its doors on Trade Street. On Friday, May 9, 2025, the Mast Store will celebrate with an evening of live music, food sampling, and more at its location at 516 North Trade Street in Winston-Salem. ...read more

    tags-icon Behind the Scenes | Local Flavor

    location-icon Winston-Salem

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