Visit Hendersonville - Mast General Store

The mayor of Hendersonville recently declared it to be "The Friendliest City for Retirees in America!" We think it’s pretty friendly to most everybody. During sweltering summers in the 1800s, residents from the Low Country of South Carolina would journey up the mountain to find relief in the cool air. There were so many Charlestonians that spent summers here that it became known as Little Charleston.

It is often said, "you can’t go home again." In fact, Thomas Wolfe from nearby Asheville wrote a book about it and was further inspired by an Italian marble angel in Oakdale Cemetery to pen Look Homeward Angel.

Walking just a short distance down Main Street, you’ll feel right at home in Downtown Hendersonville. And you’ll be walking in the footsteps of many famous visitors like George Vanderbilt, who stayed in Hendersonville part of the time while the Biltmore Estate was being built. Built in 1905, The Syndicate Building has hosted civic groups, shoppers, and even hosted a "turkey drop," and today it extends an invitation to you to wander back in time.

Grandma's Must Have Beauty Products

Do you remember visiting your grandma's house and getting a cut or a scrape? She knew just what to do to help. If you looked in grandma's pocketbook, we bet you'd find a whole arsenal of beauty and health supplies to keep her looking great from sun up to sundown. And they had other uses above and beyond outward health and beauty. It just so happens that many of grandma's go-tos are popular today, too!

Be a Sweetheart at Mast Store February 8 & 9

This year’s Be a Sweetheart campaign runs February 8th and 9th. For 17 years, sweethearts have doubled their gift giving by embracing the greater community in their expression of love. For each pound of candy purchased on these two days, Mast Store will donate $1 to a food security partner.

9 Valentine's Day Gifts They'll Love

Warning, warning … Valentine’s Day is quickly approaching. Now’s the time to make your gift selections to surprise your Valentine. We’ve scoured our stores to come up with nine gifts – some traditional and some you may never have considered for Valentine’s Day. We think they’ll connect with what’s important to your loved one and, by extension, to you, too. Let’s get started.

Therefore Be It Resolved, the New Year is Here

Have you ever wondered where the practice of making New Year’s Resolutions started? According to History.com, it’s a practice that’s at least 4,000 years old. The Babylonians made promises to the gods to pay their debts and to return items they had borrowed to curry favor. The Romans changed the calendar to start the New Year in January, named for the god Janus, who had two faces – one looking into the past and the other focused on the future.