The mayor of Hendersonville recently declared it to be "The Friendliest City for Retirees in America!" We think it’s pretty friendly to most everybody. During sweltering summers in the 1800s, residents from the Low Country of South Carolina would journey up the mountain to find relief in the cool air. There were so many Charlestonians that spent summers here that it became known as Little Charleston.
It is often said, "you can’t go home again." In fact, Thomas Wolfe from nearby Asheville wrote a book about it and was further inspired by an Italian marble angel in Oakdale Cemetery to pen Look Homeward Angel.
Walking just a short distance down Main Street, you’ll feel right at home in Downtown Hendersonville. And you’ll be walking in the footsteps of many famous visitors like George Vanderbilt, who stayed in Hendersonville part of the time while the Biltmore Estate was being built. Built in 1905, The Syndicate Building has hosted civic groups, shoppers, and even hosted a "turkey drop," and today it extends an invitation to you to wander back in time.
Fall Trends Feature Denim & Bold Colors
Temperatures are moderating a bit after a blistering July. That’s a sure sign that fall is on the way, along with a new wave of fashion trends to embrace the new season. Checking the trends, we’ll see a continuation of some of summer’s general tendencies with a heavy dose of time travel. If you are thinking Back to the Future you’d be in the right decade. Here’s a look at what’s on the runway and what you’ll see featured on our creaking floors.Read More
What's It Like at a Photo Shoot?
Mast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot.Read More
We're KEEN on That!
According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life.Read More
If we said the words “The Syndicate,” what would you think? Whoa, not that! How about the home of the Mast Store in Hendersonville? When it was built, it was called “The Syndicate Building.” Its been the home of many retailers and a benevolent society.
*Photo: Maxwells Fancy Grocery in Downtown Hendersonville circa 1910, in the Syndicate Building. From the Barber Collection.