Visit Hendersonville - Mast General Store

The mayor of Hendersonville recently declared it to be "The Friendliest City for Retirees in America!" We think it’s pretty friendly to most everybody. During sweltering summers in the 1800s, residents from the Low Country of South Carolina would journey up the mountain to find relief in the cool air. There were so many Charlestonians that spent summers here that it became known as Little Charleston.

It is often said, "you can’t go home again." In fact, Thomas Wolfe from nearby Asheville wrote a book about it and was further inspired by an Italian marble angel in Oakdale Cemetery to pen Look Homeward Angel.

Walking just a short distance down Main Street, you’ll feel right at home in Downtown Hendersonville. And you’ll be walking in the footsteps of many famous visitors like George Vanderbilt, who stayed in Hendersonville part of the time while the Biltmore Estate was being built. Built in 1905, The Syndicate Building has hosted civic groups, shoppers, and even hosted a "turkey drop," and today it extends an invitation to you to wander back in time.

Fall Trends Feature Denim & Bold Colors

Temperatures are moderating a bit after a blistering July. That’s a sure sign that fall is on the way, along with a new wave of fashion trends to embrace the new season. Checking the trends, we’ll see a continuation of some of summer’s general tendencies with a heavy dose of time travel. If you are thinking Back to the Future you’d be in the right decade. Here’s a look at what’s on the runway and what you’ll see featured on our creaking floors.

What's It Like at a Photo Shoot?

Mast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot.

We're KEEN on That!

KEEN Footwear - A shoe for every adventure

According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life.

Celebrating Made in USA

July seems like the perfect time to take a look at items made in the USA. Of course, there are many factors that are considered when adding new products to our shelves, but Mast Store’s buying directive is to look in the local and regional area first, then broaden to national and international sources. Right now, our product mix is 20% Made in the USA, including foods, candy, socks and footwear, home goods, and clothing.