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sun11AM - 6PM
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What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more
At Home | Inspiration
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If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
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What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Ask any builder. They will tell you how important it is to have a good foundation on which to build your house. That’s exactly what your feet are for the rest of your body, so it is important to make sure your foundation is as sturdy and healthy as it can be. Superfeet helps maintain healthy feet and may mitigate some maladies to make everyday life more enjoyable. Making your feet “super” is quite easy.
Superfeet insoles were developed through work in the ski industry. One of their early ads says, “For years, you’ve tried to make your FEET fit your BOOTS…. NOW! We can make your BOOTS fit your FEET!” Alpine shops found that an insole that properly supports your foot can (and did) improve skiers’ experiences on the slopes. Several years later, that same idea is being used to help runners, hikers, and people who suffer with plantar fasciitis, and other foot problems.
You may wonder why Mast Store employees may ask you a number of questions when you are shopping in the footwear department. It is important to know how and where you will be using your footwear. Your answers to our questions may influence the footwear our associates recommend. For instance, if you are looking for a pair of hiking boots that you’ll be using mostly for day hikes carrying a light pack, our recommendations would be different than if you are going to do a multi-day hike (or thru-hike of the Appalachian Trail) because of the extra load your body will be carrying.
After the questions, the fun part starts. An associate will ask to measure your feet and will assess four areas:
The first three will be measured in both a seated and standing position because your foot reacts differently when weight is applied. The associate may also ask you to walk a few steps to see what your pronation looks like (Take a look at the bottom of your shoe – do you notice a big difference in the wear of the outside of your soles? You could be over pronating, which means your heel strike is on the outside of the foot and then rolls to the inside. A Superfeet insole can help in correcting that by moving your foot into a more neutral position, which will in turn extend the life of your shoe.)
Amazingly, you may learn that you’ve been wearing the wrong size shoes all these years. Elongation is the culprit. When your foot isn’t properly supported, it can elongate sometimes several sizes. Elongation can lead to such foot problems as plantar fasciitis, a migrating fat pad, neuropathy (tingling or loss of feeling in the foot), etc.
Superfeet insoles can help in three areas:
Jim has spent 33 years fitting customers in all manners of shoes at the Original Mast Store. He’s seen styles and trends come and go, but he says, “Superfeet is my favorite item to sell. I enjoy educating and showing the customer the difference these insoles can make.”
Mast Store has six different Superfeet insoles, which serve different needs.
Judy, who works at the Mast Store in Boone, enjoys working with footwear customers and helping them find a shoe that is just right for them. “We have people come in with some hard-to-fit feet like high volume and a high instep or a wide toe box and narrow heel. I try to try on all the shoes on the wall to know what will work best for people with different types of feet.”
She is also an advocate for Superfeet. “Even if you have healthy feet now, don’t wait for a problem. If you give them the support they need, you may never have to deal with some of the more common issues,” says Judy. “For some people, it takes a while to get used to Superfeet. They may feel uncomfortable because their feet aren’t used to the support. We recommend that customers wear them a couple hours at a time to give their feet time to adjust and work up to wearing them all day.”
If after wearing Superfeet for 60 days, you don’t see a difference in the way your feet and body feel, it’s OK. You can return them for a full refund. Who knows, your feet – and your body - may end up feeling truly super.