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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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At Home | Inspiration
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Mast Store believes in recycling. And recycling on a grand scale - that’s why we have homes in historic buildings along bustling Main Streets in vibrant downtowns. We recycle internally, too, like using the back sides of our white paper for accounting forms or documents that will remain in-house. But we know we can do better … and we want to help others do better, too. That’s why we spent an afternoon at the Watauga County Recycling Center – to learn the best practices to keep the recycle loop looping.
We met with Cole Kiziah, the recycling coordinator for Watauga County. He walked us through the process. His first observation was, “We still do recycling like the dinosaurs – it’s source-separated.” That means that each type of recycling is divided out into large bins at the convenience centers by the people on the front line, the home recyclers. Watauga County accepts all plastics – symbols 1-7, but cannot recycle rigid plastics, like lawn chairs or coolers. They also take paper, cardboard, aluminum, bi-metal cans, and glass. The landfill facility also does Type 1 Composting, which means they can accept yard and garden waste along with untreated and unpainted wood.
Ultimately, it’s up to we, the people, to be aware of our actions.
~Cole Kiziah
In his position, Cole helps with some of the actual sorting of the recycling, and he is constantly on the lookout for new partners in the recycling loop. Some of the buyers of the recycling change their focus or standards making it impossible to continue the relationship, so there’s often a lot of research to be done. “The recycling climate is changing right now. We used to be able to sell our collections and make money to cover our operations and then some, but now we make some, but it’s close to breaking even.”
One problem encountered by all recyclers is contamination. It has two root causes – wish-cycling and lack of education. So, what is a contaminant? “One big one we see is leaving food in recyclable containers,” said Cole. The clamshell plastics that are recyclable as #2s quickly become unrecyclable because food waste is left in them. So, those wanting to recycle put all of it in the bin, but in the process may cause the rejection of an entire bale of recycling (that’s around 1,200-1,500 pounds). Other contaminants can be plastic bags in cardboard or paper. “Most of our buyers will accept 5% contamination, but some are pushing us to work toward 1%,” continued Cole.
On-site in Boone, they separate aluminum from bi-metal using magnets, but Cole shared the operation that takes care of the single-stream recycling they receive from Appalachian State University. When Foothills Recycling gets a shipment, it starts a process that uses technology and people to separate recyclables into their families. First, it goes down a line where people pick out the actual trash and contaminants – food, plastic bags, etc. Glass, because it is heavier, is sifted out and dropped down into another level. A magnet passes over the material to pick up aluminum and steel cans. As the process continues, a blower whisks away the paper, then people pick over and pull out more contaminants. Then, you’re left with the plastics, which are then sorted manually. (OK, we suggest re-reading this paragraph while listening to THIS music. It will be worth it!)
Single-stream recycling ensures more participation, but as Cole noted, “Single-stream does invite more contamination from lots of areas.”
So, the big question that we asked Cole is “How can we do recycling better?” He had several recommendations.
“We are in a difficult time right now,” said Cole, “but it is a wake-up call. There are innovators out there who see things differently. They don’t see trash or recycling; they see something useful or needed that has a readily-available resource. Ultimately, it’s up to we, the people, to be aware of our actions.”
Here’s a LINK to another resource that Cole referenced often in our conversation. While the Recycle Right North Carolina program is focused on the Old North State, the information is useful everywhere. The link takes you to the social media toolkit, and it has lots of valuable information to answer your recycling questions. Be sure to check with your local municipality or county to find out what recyclables and other resources they offer.
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