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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
“In nature, nothing exists alone.” — Rachel Carson, 1962
Our world is changing. Maybe there was a boat leaving Middle Earth that we missed. But you don’t need Galadriel to tell you that mankind is having an effect on the planet. And despite chilling warnings and obvious struggles around us as Nature fights to survive humanity, we continue to pollute and punish the earth and, as a direct result, ourselves.
We cannot exist without the support of our natural world and its resources. This is heartbreakingly evident in the plight of bees and other pollinators. The population of these vital creatures has declined drastically in the past few years.
“From apples to zucchini, bees alone pollinate $15 billion worth of U.S. crops every year. But bees are dying—an alarming 40 percent of honeybee colonies collapsed from spring 2017 to 2018, and more and more of our 4,000-plus species of wild bees, like the rusty patched bumblebee, are edging toward extinction.” (https://www.nrdc.org/save-bees)
Much of the onus is on chemicals that kill weeds (where weeds mean nature’s first food in spring). This is what bees eat. Dandelions and their friends are sources of food. And we spray them with poison that has come close to annihilating the entire bee population.
But other factors are involved too. We are dealing with a worldwide bee colony collapse. It’s a systemic epidemic. Poisons sprayed on food sources, polluted waters, habitat destruction, and many more symptoms of the greater illness have dwindled a once-thriving ecosystem and killed off species vital to our own survival. Yes, our very existence hinges on the survival of the bee population. This systemic epidemic cannot go on. And though the numbers are dire, there is something, actually several somethings, we can do.
Plant Food and Offer Shelter for Pollinators
Plant bee and pollinator-friendly plants, annuals, and perennials like flowers and herbs, even fruit trees, that will feed them. Build bee boxes in the wild and around your property if you are comfortable with bees (if you have more room, they can be more distant).
Stop Spraying So-Called Weeds
Dandelions are NOT weeds. They are not just nature’s first food source for bees, they are also good for people. From medicinal applications to food, the dandelion is a versatile, vital plant to our ecosystems and an important link to keeping the bees alive. We found 16 recipes to try using dandelions on the Prairie Homestead website. While we haven't tried them, they look interesting and pretty easy. Follow this LINK to give them a shot.
Support Beekeepers
Buy your honey locally from beekeepers whose bees are likely helping pollinate your plants and local fruits and veggies. Donate to them, help fund new hives, and spread the word.
Keep Your Own Bees
Consider becoming a small-time beekeeper yourself. It takes very little effort to set up and will reap many rewards, especially if you have plants like flowers and food crops/fruit trees that will benefit from the bees being near. Ask your local beekeeper or your Agricultural Extension agent for help. Also, if there are farmers in your area, they will love to host your hives to help get their crops ready to produce.
Here are links to the Beekeeper Associations in North Carolina, South Carolina, and Tennessee. You'll find lots of great information to get started or just to learn more about bees.
Become an Advocate for Bees and Pollinators
Tell someone the plight the bees face. Tell them how it is all connected. We can’t live without bees. It’s that simple.
In nature, as Rachel Carson said, nothing exists alone. The domino effect of losing bees is one you don’t want to let continue to fall. It’s time to do something. Our survival depends on theirs. Hamlet had it right when he said, To Bee or Not to Bee … indeed, that is the question.