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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
If you’ve ever been to Mast Store Hendersonville or enjoyed reading the Fall Foliage Primer over the years, you’re probably familiar with the smiling face below. Janet retired from Mast Store a few years ago and was an invaluable part of our family for over 17 years. Her beautiful autumn photos and leaf gazing updates kept visitors to Western North Carolina abreast of the changing mountain colors in the Hendersonville area year after year.
In addition to sharing Henderson County’s autumn beauty with us, Janet loves to cook. You’ll find several of Janet’s tasty contributions in Mast Store Cooks: From Pot Luck Dinners to the Potbelly Stove. This cookbook is a delicious collection of recipes that is Mast Store Family tested and Mast guest approved! Out of her many delicious selections, Janet’s favorite recipe was created by her beloved grandmother, Zellah. Nanny’s Sour Cream Pie, found on page 193, is a dish that brings back many sweet memories.
“I’ve never seen this recipe anywhere else. It’s totally unique,” shares Janet. “It has such great flavor with the inclusion of cinnamon, lemon, and fluffy egg whites. I made it for Christmas this year. It always reminds me of my Nanny.”
Janet’s “Nanny”, Zellah, was a remarkable lady. “She was the oldest of five children and raised her siblings. She started her own family at age thirty, which was unusually late at the time, and died at age ninety-six. I loved her so much,” Janet shares with a smile. “Another one of her great recipes is Nanny’s Pork Cake on page 184. It’s a savory cake with sweet elements like raisins and currants. It’s dense and delicious!”
At $15.99, Mast Store Cooks is a great way to incorporate some new dishes into your holiday (or any day) repertoire. Why not give Nanny’s Sour Cream Pie a try? It’s sure to be a new family favorite.
Nanny’s Sour Cream Pie
½ cup butter or margarine
2 cups sugar
4 eggs, separated
Pinch of salt
1 tablespoon flour
2 cups sour cream
2 tablespoons cinnamon
Juice of 1 lemon (about 3 tablespoons)
2 unbaked pie shells
Cream butter, sugar, egg yolks, salt and flour; add sour cream. In a separate bowl, beat egg whites until stiff, and gradually add cinnamon. Fold sour cream mixture into egg whites; add lemon juice. Pour into 2 unbaked pie shells. Cover crust edges with foil for the first 20 minutes. Bake in preheated 400 degrees oven for the first 10 minutes, then reduce temperature to 375 degrees and bake for an additional 40 to 45 minutes. Do not overbake, or outer edges of filling will be hard after pie cools.