mon9AM - 6PM
tue9AM - 6PM
wed9AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 5PM
thuCLOSED
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 5PM
thuCLOSED
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 5PM
thuCLOSED
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 5PM
thuCLOSED
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon9AM - 6PM
tue9AM - 6PM
wed9AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 5PM
thuCLOSED
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 5PM
thuCLOSED
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 5PM
thuCLOSED
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 5PM
thuCLOSED
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 5PM
thuCLOSED
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Last year, however, many of the state parks and recreation areas affected by Hurricane Helene remained closed in January. Although signs of the damage wrought by Helene are still visible, fortunately, most of the recreation area and parks have reopened. ...read more
Adventure | Inspiration | Local Flavor
All
What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
All
In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
All
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
location
Mast Family Favorites | Inspiration
All
The calendar may say summer, but fall is the word of the day. New arrivals for the upcoming season are arriving daily. As trends do, everything old is new again. Many of this fall’s fashion trends are remakes of styles from a not-too-distant past. Mast Store’s fashion sense tends to embrace the classics because you can never go wrong there. But you will see some of the trends represented in our fashion and footwear departments. Let’s have a look.
The hot colors this fall feature everything from a dainty pink to a very powerful red. Navy is a great base color, as is gray, and you’ll see those used prominently for both men and women. They are safe colors, but they also allow latitude for creativity. Other colors will be a little reminiscent of the forest, with some deep greens and fall maple leaf oranges. Overall, it’s a grand mix of soft and bold. If you’d like to see the entire Pantone© color palette for fall, here’s a LINK.
For men, fall will feature better-fitting clothes. The cuts will be a little more tailored without being confining. Stretch is a big factor in making this possible. Pants and shirts are adding just a touch of Lycra/Spandex to help with freedom of movement. Women discovered this wonderful alliance of components years ago, so gentlemen, fear not, you will enjoy the way it makes your favorite jeans or pants fit and feel. Sweaters will be dominated by ¼-zip (or buttoned) pullovers, which are easily paired with t-shirts or button-down shirts.
Hats are still hot. Trucker hats continue to be strong, and Mast Store will have an eclectic collection of other styles and colors, like the Carhartt Watch Cap. Our men’s buyer is also adding RFID wallets from Andar to accessories to help keep personal information safe.
For women, many of last year’s trends are continuing to flourish. Tops on trend include tunics and flowing cuts paired with skinny jeans and le
ggings. Salaam and Andree by Unit will have several options in this realm. Embroidery is another trending embellishment. Look to Andree to continue with its dominance in this area. Lulu-B is continuing to grow and will offer several textured tops in fall’s hottest colors, some will have cool button embellishments. The women’s accessory of the fall is the blanket scarf.
For shoes, of course, comfort wins out over everything. What’s trending in footwear is athletic-y looking slip-ons, like the Nohea and Pehuea from OluKai. Short, pull-on boots for both men and women are still trending, as are taller boots to be worn with skinny jeans for women. In the tried and true offerings, the Sperry Top-Sider duck boots are an awesome part of any fall wardrobe.
Accessorize any wardrobe with socks. From fun designs to comfortable solids, many options are available from Smartwool, Darn Tough, World’s Softest, and Mast General Store.
cart
Sign In