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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Adventure | Travel
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Taking the family for a summer road trip oftentimes includes the furry children. Kennels and pet sitters are costly and no one wants to leave the four-legged family members out of the fun. Your friends at Mast General Store are here to offer some tips that will help make your summer adventure a safe and enjoyable one for the furriest members of your family.
Plan ahead: Exploring the great outdoors is a budget-friendly activity for people and pets alike. Check out Best Hikes with Dogs in North Carolina by Karen Chavez. This resourceful guide contains a handy trail finder with a listing of trails that are appropriate for dogs of all ages and fitness levels. North Carolina’s lush forests, rolling meadows, and countless waterfalls create a perfect paradise for canine hikers and their owners. Karen’s hike guides, first aid tips, and list of 10 Canine Essentials make this book an excellent planning companion for your summer adventure.
Stay safe: During long road trips, pets need to get out and stretch their paws just like we do. Because rest areas and roadside parks are unfamiliar territory, it’s essential to leash the family dog when venturing outside the vehicle. Ruff Wear’s Knot a Leash is great for road stops and trail hikes because its locking carabineer keeps the leash and collar securely connected. With 5 feet of freedom, this rough and rugged, climbing rope inspired leash features a reflective trim that keeps your pet safely and securely connected to you at all times.
Exercise on the road: When you’ve gone off-road and arrive at a leash-free destination, the Chuckit! Flying Squirrel Dog Toy is a great way to keep your fetch junkie entertained. In your backyard or at the lake, the Flying Squirrel flies great and its raised sides are a real back saver. It floats in the water and has glow in the dark paws to make it easy to find during your late summer night romps in the yard.
Keep hydrated: Frequent water breaks are an essential part of long car rides in the hot summer sun. Standard water bowls tend to slosh around, creating a mess and leaving no water to drink. Ruffwear’s Quencher Dog Bowl is excellent for traveling because it’s collapsible, lightweight, and the seamless waterproof liner keeps moisture from leaking. Its flexible design is stable and easy to use, even in the car, and it dries quickly.
Snacks for the Road: Everyone enjoys a treat while taking in the scenery. Zukes Mini Bakes are healthy and delicious dog treats enhanced with protein and include nutritious flavors like chicken, blueberry, potato, and cherry. While everyone enjoys People Food, your dog will appreciate his own road trip snack.
Remember to have your pets’ identification and rabies tags attached to their collars, secure all animals in moving vehicles, never leave pets in unattended vehicles, and of course, HAVE FUN! If your summertime adventure finds you in our neck of the woods, we’d be delighted for you to stop by Mast General Store for all of your road trip and outdoor adventure needs. Happy tails trails!
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