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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Summer means enjoying more time outside playing, relaxing, and spending time with friends and family. It also means it's time for easy-breezy summer fare. With fresh fruits and veggies in abundance and loads of simple summer recipes, you'll have this backyard entertaining thing down pat. And we can help. We're sharing our favorite simple and sizzling summer recipes for your culinary delight. Trust us, these are gold!
Mom’s Hamburgers
These are favorites at summer cookouts, family get-togethers, and tailgate parties.
1 lb. 93% lean ground beef
3 tablespoons ketchup
2-3 teaspoons Worchestershire sauce
½ teaspoon garlic powder
¼-½ teaspoon onion powder
1 teaspoon ground black pepper
Put ground beef in a medium-size bowl. Add ketchup, Worchestershire sauce, garlic powder, onion powder, and black pepper, then mix well. Divide into four equal size balls. Press into patties – I like using a burger press because it helps the burgers cook evenly. Cook on the stovetop in a frying pan or on the grill until pink/gray. Medium heat will make them juicy. Makes 4 patties.
Summer Fruit Salad
Fresh fruits and veggies are in abundance in the summer months.
Mixed Spring Greens
Blueberries
Strawberries, sliced
Peaches, diced
Apples, diced and soaked in lemon juice
Feta Cheese
Sunflower seeds or sliced almonds or chopped walnuts
Make a bed with the lettuce. Top with fruit and sprinkle with cheese and sunflower seeds. This salad is best served with a sweet poppyseed dressing or a balsamic glaze.
Pretty Water
Refreshing on a hot day or just as a plain water alternative to a light beverage for meals, pretty water is an easy-made item that is as pleasing aesthetically as it is taste-wise.
1 orange, thinly sliced
1 lime, thinly sliced
1 lemon, thinly sliced
1 handful of fresh mint
Stir together with water in a beautiful pitcher.
Drink and enjoy!
Simple, Savory Baked Beans
16-ounce can pork and beans in tomato sauce
15-ounce can navy or Great White Northern beans, drained
1/2+ cup Old Mule BBQ Sauce
1/4 cup chopped onion
1/4 cup chopped green bell pepper
2-4 slices crisp bacon, crumbled
Mix ingredients and bake at 350 degrees for 45-60 minutes.
Grilled Veggies
Corn, squash, potatoes, tomatoes, peppers, onions, carrots-- basically any vegetable can be grilled alongside those burgers and meats you've got cooking. Aluminum foil is an excellent way to cook veggies on the grill. Make packets, season, cover ... viola! summer side dishes. And potatoes can just be grilled in their own jacket and served with a bar of toppings for a satisfying and appealing presentation.
Suggested toppings and seasonings:
Butter, plain or herbed, cheesed, etc.
Garlic
Salt and/or seasoned salts
Cheese
Olive oil
Quick & Easy Pie
When you need to whip up a quick dessert that is as easy as pie, this is a good option.
1 8-ounce tub whipped topping, thawed
1 pitcher-packet sugar-free raspberry lemonade mix
1 9-inch graham cracker crust
Mix the thawed whipped topping and raspberry lemonade mix in the tub until the lemonade mix is completely dissolved. Spread the mixture into the pie crust and chill. If you have raspberries, you could add them around the edges or add "a bead" of whipped cream and enjoy!
These are just a few of the ways we enjoy summer fare. We hope this sparks your culinary curiosity and encourages you to be creative and adventurous with your next summer meal. Bon Apetit!