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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
This past weekend, dear friends of ours invited us to a “12 Appetizers of Christmas” party. Each of the families that were invited brought an appetizer to share. Guests brought sweet and savory dishes that made for a delicious and very celebratory feast. Below, you’ll find a few simple recipes from our Mast Store family that you might want to share at your next family gathering or party with friends this holiday season.
Bacon & Cream Cheese Spread
Deb, our community outreach director at Mast Store, shares a recipe that requires only two ingredients, but is full of flavor.
You’ll need:
1 jar Mast Store Provisioners Bacon Jam
2 8 oz. blocks cream cheese, softened
“Just whip the ingredients together and serve with wheat crackers or veggies. For stronger flavor, simply reduce the amount of cream cheese,” Deb advises. “It’s so simple, but so delicious!”
Fruit Grinch Kabobs
These kabobs are super cute and a big hit with children. In fact, they’re so easy to make that even preschoolers can help create these healthy, sweet treats. When put together, the kabob resembles the infamous Grinch from the perennial holiday favorite: Dr. Seuss’s “The Grinch That Stole Christmas.” School teachers will also appreciate this healthy snack at their classroom holiday parties.
You’ll need:
mini marshmallows
green grapes
bananas, peeled and sliced
strawberries with tops off
toothpicks
To make:
Wash and cut the fruit. Assemble one of each on a toothpick in this order (from the top, down): Mini marshmallow, strawberry, banana, and a green grape at the bottom. Arrange on a festive plate and eat!
Sweet & Cheesy Pastries
Teresa, our food and books buyer for Mast Store Home, shares, “I do two things pretty often that are super easy. Either using mini phyllo pastry cups or crescent rolls: Stuff them with brie, mascarpone, or goat cheese, and then add any of Mast Store Provisioners’ pepper jellies. Or, you can drizzle with any of our honeys. The Mast Store Provisioners Raspberry Honey Mustard Dip is another great option! Heat according to pastry or crescent roll directions and serve.
Winkler Gingerbread Muffins from Old Mill of Guilford
Sheri, our editor, storyteller, and historical archivist at Mast Store, offers one of her favorite appetizers: “The Winkler Gingerbread from Old Mill of Guilford is fabulous to make in small muffin tins. Then ice them with your favorite icing like buttercream. Yum!!”
You’ll need:
2 1/2 cups Winkler Gingerbread Mix (half the contents of the beg)
1/2 cup margarine or butter
2 eggs
1 1/2 cups boiling water
To make:
Preheat the oven to 350 degrees. Lightly grease the muffin tin. Beat eggs and butter. Next, add dry mix, add boiling water, and stir until well blended. Pour the batter into the muffin tin and bake for 25 to 30 minutes. After they’ve cooled, top with your favorite icing, and enjoy.
Bacon-Wrapped Jalapenos
(Yes, another recipe featuring bacon. Many of us believe that bacon is nature’s most perfect food.) Alaina, our content developer in the Mast Store marketing department, shares, “This is my new favorite go-to holiday party appetizer. If you choose to scoop the seeds out of the jalapenos, this dish won’t be too spicy. It’s rich, delicious, and has a nice kick of heat. For the vegetarians in your life, skip the bacon. For kids, replace the jalapenos with baby bell peppers for a spice-free dish.”
You’ll need:
24 jalapenos (or baby bell peppers) sliced lengthwise with seeds removed
1 cup cream cheese
1 cup shredded sharp cheddar
¼ cup chives
12 thin cut slices of bacon
To make:
Preheat the oven to 400 degrees and line a baking sheet with aluminum foil. Prepare the filling by mixing the cream cheese, shredded cheddar, and chives in a bowl. Next, slice your strips of bacon in half lengthwise. Stuff your peppers with the cheese filling, wrap the bacon around the pepper from end to end, and stick a toothpick in the pepper if the ingredients are spilling over. (If the filling is cool enough, the uncooked bacon strip will stick to the mixture easily.) Last, bake in the oven for about 15 to 20 minutes, or until the bacon is crispy.
For more holiday appetizer ideas and specialty foods, check out our wide array of tasty treats at MastStore.com. Happy celebrating… and eating!