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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Inspiration | Mast Family Favorites
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There’s a decided chill to the temperatures, so Winter is just around the corner. Mast Store is helping Share the Warmth in all its communities by holding a coat collection now through November 30. Columbia Sportswear, Mast Store’s vendor partner, is making a donation of new coats, jackets, and fleeces to keep the chill away, too.
The Share the Warmth coat collection is in its 13th year, and Columbia is supporting the efforts for the ninth year.
“We want to help as many people as we possibly can,” said Lisa Cooper, president of Mast Store. “With Columbia’s assistance and the contributions from others in our community, we help more than we could by ourselves.”
"With Columbia’s assistance and the contributions from others in our community, we help more than we could by ourselves."- Lisa Cooper, president
Donations made at any Mast Store will go to schools, shelters, or non-profit organizations that work directly with the individuals in need.
• Original Mast Store and Annex and the Mast Store in Boone - donations will go to the Hunger and Health Coalition and the Hospitality House. The new outerwear from Columbia is going to students in the Watauga County School System.
• In Waynesville, donations and the new coats from Columbia will go to students in the Haywood County School System.
• In Hendersonville, donations will go to the Interfaith Assistance Ministry. The new outerwear from Columbia is going to the Bounty of Bethlehem organization.
• In Asheville, donations and the new coats from Columbia will go to the Family Resource Center at Hillcrest.
• In Greenville, donations will go to Miracle Hill Ministries. The new outerwear from Columbia is going to participants at the Frazee Dream Center.
• In Knoxville, donations and the new coats from Columbia will go to the Ladies of Charity.
• In Columbia, donations will go to Transitions Homeless Center. The new outerwear from Columbia is going to Epworth Children’s Home (youth sizes) and Transitions (adult sizes).
• In Winston-Salem, donations will go to Crossnore School. The new outerwear from Columbia, along with some donations, is going to the Adopt-a-Family program through the Department of Social Services.
Donations should be clean and gently used, so they are ready for the recipient. Blankets, gloves, hats, and heavy sweaters are also accepted. If you are looking to replace a coat that you are donating, we hope you’ll consider a purchase from Columbia.
If you aren't near a Mast Store, but have perused your closet to find a winter coat that needs a new home, please consider Sharing the Warmth near your home. The need is great, and it will warm your heart, too.
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