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sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
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How does one eat an elephant? One bite at a time. How does one make change? It starts with an idea that can be put into action. By sharing the idea with other people, the action gains momentum and creates a movement. The movement, with a firm hand and clear direction, makes strides to the goal of the original idea of change. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Dolly Parton is an American icon who’s renowned for decades of unforgettable performances on stage, screen, and in studio. No matter the heights she’s reached, Dolly always remembers her roots. Her legendary career proves that every artist’s journey begins with the resources, training, and encouragement they receive at home. ...read more
Adventure | Local Flavor | Travel
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For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Last year, however, many of the state parks and recreation areas affected by Hurricane Helene remained closed in January. Although signs of the damage wrought by Helene are still visible, fortunately, most of the recreation area and parks have reopened. ...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Inspiration | Mast Family Favorites
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There’s a decided chill to the temperatures, so Winter is just around the corner. Mast Store is helping Share the Warmth in all its communities by holding a coat collection now through November 30. Columbia Sportswear, Mast Store’s vendor partner, is making a donation of new coats, jackets, and fleeces to keep the chill away, too.
The Share the Warmth coat collection is in its 13th year, and Columbia is supporting the efforts for the ninth year.
“We want to help as many people as we possibly can,” said Lisa Cooper, president of Mast Store. “With Columbia’s assistance and the contributions from others in our community, we help more than we could by ourselves.”
"With Columbia’s assistance and the contributions from others in our community, we help more than we could by ourselves."- Lisa Cooper, president
Donations made at any Mast Store will go to schools, shelters, or non-profit organizations that work directly with the individuals in need.
• Original Mast Store and Annex and the Mast Store in Boone - donations will go to the Hunger and Health Coalition and the Hospitality House. The new outerwear from Columbia is going to students in the Watauga County School System.
• In Waynesville, donations and the new coats from Columbia will go to students in the Haywood County School System.
• In Hendersonville, donations will go to the Interfaith Assistance Ministry. The new outerwear from Columbia is going to the Bounty of Bethlehem organization.
• In Asheville, donations and the new coats from Columbia will go to the Family Resource Center at Hillcrest.
• In Greenville, donations will go to Miracle Hill Ministries. The new outerwear from Columbia is going to participants at the Frazee Dream Center.
• In Knoxville, donations and the new coats from Columbia will go to the Ladies of Charity.
• In Columbia, donations will go to Transitions Homeless Center. The new outerwear from Columbia is going to Epworth Children’s Home (youth sizes) and Transitions (adult sizes).
• In Winston-Salem, donations will go to Crossnore School. The new outerwear from Columbia, along with some donations, is going to the Adopt-a-Family program through the Department of Social Services.
Donations should be clean and gently used, so they are ready for the recipient. Blankets, gloves, hats, and heavy sweaters are also accepted. If you are looking to replace a coat that you are donating, we hope you’ll consider a purchase from Columbia.
If you aren't near a Mast Store, but have perused your closet to find a winter coat that needs a new home, please consider Sharing the Warmth near your home. The need is great, and it will warm your heart, too.
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