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Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19th century through the present, the store has provided for the needs of those it serves, not only as a merchant but also as a philanthropist. ...read more
Behind the Scenes | Inspiration
All
“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more
Inspiration | Local Flavor
All
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Drum roll, please. The Pantone Color Institute has rolled out the Fall/Winter color palette or 2022-2023, and it is filled with colorful contradictions. Typically, colors in the fall and winter tend to be a little muted and more rooted in the happenings of nature’s calendar. Think browns, greens, and muted tones of red and orange. This year, you’ll see those colors mixed in with bright Rose Violet and the pastel tints of Nosegay and Waterspout.
Of course, with the seasonal color palette, there’s also a core collection that is virtually seasonless and can be worn for this fall/winter season and reach into spring/summer next year and even future years.
Leatrice Eiseman, the executive director of the Pantone Color Institute, commented in a recent article, “As we move forward into an environment filled with contradiction, hues for Autumn/Winter 2022/2023 enable consumers to move fluidly between a range of contrasting shades, allowing them to spontaneously express who they are and how they feel on any given day.”
Color is a powerful language. It influences our mood, our attitude, our outlook, and our feelings. So, what is Pantone, and how do they determine what color is the color of the year and what palette will trend for the season?
First of all, Pantone isn’t new. It started as a printer in New Jersey in the 1950s. That’s when they realized that a standard for color didn’t exist. For instance, there are red-based purples, and there are blue-based purples. One will be “warmer” in appearance, while the other is “cooler.” To help designers and printers be able to more accurately communicate the color they are striving for, the Pantone Matching System (PMS) was started in 1963. This ensures that the labels on a Coke bottle in London are the same red as the labels you’ll find on the shelves in your local grocery store. (If you’re wondering, it’s Pantone 185).
By establishing an exact mixture of CMYK colors, the PMS standard color catalog has reduced reprints and other inefficiencies in the print industry. It allows graphic designers to speak fluently to printers to achieve their desired effect.
Color isn’t just important in printed pieces. It’s all around us – in clothing, upholstery fabrics, wall paint, on the internet. In the year 2000, Pantone launched its first color of the year. That year, if you remember was clouded with worries about the Y2K computer bug, the failures of dot com businesses, and anticipation of what’s next in the New Millenium. According to an article on FastCompany.com, Pantone chose the color Cerulean, which has an optimistic feeling. It was “an answer to the excitement and an answer to the fear.”
The colors of the year for 2021 were Ultimate Gray and Illuminating. As the world began emerging from the depth of the COVID-19 pandemic, these two colors worked together to express a mood. Pantone explains, “It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly. A message of happiness supported by fortitude.” The color of the year for 2022 is Very Peri. Pantone writes on its website, “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.”
That’s interesting to know, but WHO determines the Pantone Color of the Year? This undertaking is serious business because this color is a driving force behind trends, designs, and more.
Pantone hosts a secret meeting, in a European capital, of representatives from several nations’ color standards groups. These groups participate in two days of presentations covering almost every area of interest before debating the upcoming year’s color. They look to the entertainment industry, traveling art collections and works of new artists, fashion, popular travel destinations, new lifestyles, and socio-economic conditions as the group’s primary influences. They also consider new technologies, textures, and upcoming sporting events on the world stage.
Color isn’t only important in the print and fabric world, it also is important in web design. In the late 1990s, Pantone established RGB/hexadecimal references for their color palettes to aid digital designers in their craft.
Pantone continues to break barriers including making 2021 the first time in its history that they created a color and named it after a character. Yes, there is a Minion yellow – it’s Pantone 13-0851 TCX. You can see the story behind it on YouTube (https://www.youtube.com/watch?v=ZEuMjhR3d0Y).