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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Local Flavor | Adventure
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“Autumn seemed to arrive suddenly that year. The morning of the first September was crisp and golden as an apple,” J. K. Rowling once mused. Local fall foliage predictors are echoing the same sentiment. Due to drier than usual spring and summer seasons, we're anticipating this year’s color to be more spectacular than we've experienced in many years. Your friends at Mast General Store and the Fall Foliage Primer hope to help you get the most out of your leafing tour this year.
Starting on September 23rd, keep track as the color progresses across Western North Carolina and Upstate South Carolina with the Fall Foliage Primer at www.fallfoliageprimer.com. This helpful guide provides information about things to see and do this fall along with color updates from Waynesville, Asheville, Hendersonville, the High Country (Boone and Valle Crucis) in North Carolina, as well as Greenville, South Carolina. Mast Store “leafers” stationed in each of these communities offer weekly local reports and pictures beginning the last week of September through the first week of November. Recommendations and directions to favorite fall foliage treks are also provided as a part of the weekly reports.
As you plan your autumn adventure, we offer a few tips in conjunction with the Fall Foliage Primer:
• Make your hotel reservations early as weekends and some weekdays in October tend to book quickly. You may also find better rates and smaller crowds when booking Sunday through Thursday evening.
• Prepare your eyes for delight! Polarized sunglasses enhance fall colors and binoculars help bring distant views into focus.
• Charge up your batteries and bring along your camera. This season’s weather changes from fog to sun within moments, creating dramatic images you’ll cherish long after fall has faded. Check out our enhanced fall photography tips in the Fall Foliage Primer for even better ways to capture the endless beauty.
• Prepare to layer by bringing along plenty of warm clothing. Temperatures vary greatly as you drive from the city up into the mountains. If you’re in need of a bit more warmth, stop by Mast General Store to pick up necessities for your excursion, from coats and hats to gloves and hand warmers.
• If you’re not sure where to begin your journey, ask any Mast General Store associate for directions to the area’s most colorful routes. Associates can also recommend local fall festivals, places to eat, and the best farms for picking apples and the perfect pumpkin.
This season offers an enchanted backdrop to every outdoor excursion. Leaves of brilliant reds, cheerful oranges, and rich golds are a feast for the eyes and a delight for the senses. It’s been said that fall is when everything bursts with its last beauty, as if nature had been saving up all year for the grand finale. With the help of the Fall Foliage Primer, you will find it easier to enjoy nature’s grand show this year!
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