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sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
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wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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wed10AM - 6PM
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sat10AM - 8PM
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Podcasts, as a form of “broadcasting,” are still a relatively new form of media. With roots in the 1980s, the medium really started to take off in the mid-2000s as the internet was adopted by more people. Podcaststatistics.com shares there are over 580 million podcast listeners across the world, and 4.85 million podcasts to occupy our time. I’m a fan! ...read more
Local Flavor | Mast Family Favorites
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In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of Black History Month is to make all Americans aware of this struggle for freedom and equal opportunity.” According to the Library of Congress, President Reagan’s message went on to assert that February would be designated, “… to celebrate the many achievements of African Americans in every field from science and the arts to politics and religion." ...read more
Inspiration | Local Flavor | Travel
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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Local Flavor | Adventure
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“Autumn seemed to arrive suddenly that year. The morning of the first September was crisp and golden as an apple,” J. K. Rowling once mused. Local fall foliage predictors are echoing the same sentiment. Due to drier than usual spring and summer seasons, we're anticipating this year’s color to be more spectacular than we've experienced in many years. Your friends at Mast General Store and the Fall Foliage Primer hope to help you get the most out of your leafing tour this year.
Starting on September 23rd, keep track as the color progresses across Western North Carolina and Upstate South Carolina with the Fall Foliage Primer at www.fallfoliageprimer.com. This helpful guide provides information about things to see and do this fall along with color updates from Waynesville, Asheville, Hendersonville, the High Country (Boone and Valle Crucis) in North Carolina, as well as Greenville, South Carolina. Mast Store “leafers” stationed in each of these communities offer weekly local reports and pictures beginning the last week of September through the first week of November. Recommendations and directions to favorite fall foliage treks are also provided as a part of the weekly reports.
As you plan your autumn adventure, we offer a few tips in conjunction with the Fall Foliage Primer:
• Make your hotel reservations early as weekends and some weekdays in October tend to book quickly. You may also find better rates and smaller crowds when booking Sunday through Thursday evening.
• Prepare your eyes for delight! Polarized sunglasses enhance fall colors and binoculars help bring distant views into focus.
• Charge up your batteries and bring along your camera. This season’s weather changes from fog to sun within moments, creating dramatic images you’ll cherish long after fall has faded. Check out our enhanced fall photography tips in the Fall Foliage Primer for even better ways to capture the endless beauty.
• Prepare to layer by bringing along plenty of warm clothing. Temperatures vary greatly as you drive from the city up into the mountains. If you’re in need of a bit more warmth, stop by Mast General Store to pick up necessities for your excursion, from coats and hats to gloves and hand warmers.
• If you’re not sure where to begin your journey, ask any Mast General Store associate for directions to the area’s most colorful routes. Associates can also recommend local fall festivals, places to eat, and the best farms for picking apples and the perfect pumpkin.
This season offers an enchanted backdrop to every outdoor excursion. Leaves of brilliant reds, cheerful oranges, and rich golds are a feast for the eyes and a delight for the senses. It’s been said that fall is when everything bursts with its last beauty, as if nature had been saving up all year for the grand finale. With the help of the Fall Foliage Primer, you will find it easier to enjoy nature’s grand show this year!
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