mon9AM - 6PM
tue9AM - 6PM
wed9AM - 6PM
thu9AM - 6PM
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat9AM - 9PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat9AM - 9PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat9AM - 9PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 10PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon9AM - 6PM
tue9AM - 6PM
wed9AM - 6PM
thu9AM - 6PM
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat9AM - 9PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat9AM - 9PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat9AM - 9PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 10PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
All
In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
All
Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
...read more
Adventure | Inspiration | Local Flavor
All
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
location
Mast Family Favorites | Inspiration | Adventure
All
I honestly cannot say what would be my favorite National Park because they’re all wonderfully diverse treasures. I had the unique experience of living on the U.S. Virgin Island of St. John. Did you know that more than half of this stunning island is part of the Virgin Islands National Park?
The Rockefeller family donated a large portion of land to St. John and 60% of the island became part of the National Park Service in 1956. Its pristine clear waters, soft sandy beaches, and tropical breezes are a dream come true. And that’s just the beginning! St. John offers underwater trails, one of which leads to a fresh water swimming pool where petroglyphs are carved into the rocks. There are ruins of plantations, windmills, schools, and distilleries.
In addition to the fragrant bay leaf trees, blooming frangipanis, palms, and orchids, one of my favorite parts of St. John is located in the southeastern corner of the island. This area has a drier and more formidable landscape. From the crystal clear waters of the Salt Pond Bay to Ram’s Head Point, a rocky bluff looking over the Caribbean Sea, this part of the island has a stunning landscape.
We often anchored in Salt Pond Bay, snorkeling and enjoying sea turtles, sea fans, and searching for flamingo tongues. We hiked in the early mornings in order to avoid the afternoon heat. There’s a parking area within walking distance of the Bay for people without water access. Walking the short trail, you’ll come upon an idyllic soft, sandy, protected beach touched gently by wavelets.
The trailhead starts at the southeastern side of the beach and heads up through some brush, opening to an area with more rocks and many barrel cacti. We enjoyed eating the cactus’ tart fruit and photographing spectacular flowering century plants. When exploring the rocky nooks and crannies, be sure to watch your step. You can climb to the top and marvel at the sea’s powerful waves crashing into the rocky cliffs.
Heading back down, take some time to enjoy Blue Cobblestone Beach which is covered with smooth blue rocks. After the hike, it’s a treat to lie down and place the warm rocks on your back. It’s the perfect way to relax before returning to the Salt Pond.
I’m very fortunate to have visited some of our wonderful National Parks. Now, residing in North Carolina, I enjoy her many wonderful treasures as well. I’m grateful for the many conservation efforts of people like John Muir, Theodore Roosevelt, and John Rockefeller. These men, and many others like them, have helped countless people “keep nature close to our hearts and wash our spirits clean.” And in doing so, we grow to become better human beings.
- Jody, Mast Store Boone
Sign In