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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Mast Family Favorites | Inspiration | Adventure
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I always like to visit the Great Smoky Mountain National Park because it is the most bio-diverse park in the NPS. With everything from huge, exposed balds and ridge lines to dark and wet coves, the Smokies have it all. They have just over 800 miles of trails that can give you whatever you want to see while in the woods. I have been trying to knock out every trail in the Park since I was in college, and I am up to just over 600 miles complete…and don’t want it to end! For that reason, every trip to the Smokies is my favorite trip.
I enjoy seeing the old settler sites that used to exist before the Park was incorporated into the National Park System and wondering what life was like back then. Besides the old homesteads, there are still remnants of cars and tractors on the trails. It’s always cool to stumble upon those and wonder why they were left. I also enjoy the solitude on top of the ridge line with views into North Carolina and Tennessee. That’s where I choose to spend most of my time. From Gregory Bald on the southern end to Mt. Cammerer on the northern end, the possibilities are unlimited.
I have seen everything from an Easter sunrise from Clingman’s Dome to the night lights of Knoxville, Townsend, Maryville, Gatlinburg, Pigeon Forge, and Townsend pop up when the sun sets in the west. I’ve been up there in the heat of summer, when bears are foraging for berries, and in the dead of winter, where the path was covered with 8 inches of ice or snow drifts about 5 feet tall. As long as you are prepared, you will love the adventure any time of the year!
- Chris, Mast Store Home Office

For more of our Mast Family National Park Service adventures and recommendations, click HERE
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