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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Inspiration | Adventure
Boone | Valle Crucis
The Turchin Center for the Visual Arts, Mast General Store and Cordura are proud to host National Geographic Explorer and best-selling author Helen Thayer for a free presentation on Wednesday, May 14 in the lecture hall at the Turchin Center for the Visual Arts in Downtown Boone. The presentation, “Polar Dream,” begins at 6:30 p.m. A meet and greet reception with light refreshments will be held immediately following the presentation.
Helen Thayer is a woman of adventure. Having had her appetite for exploration whetted by none other than Sir Edmund Hilary when she was a young girl, Thayer has made quite a name for herself. At 50, she became the first woman to walk to the magnetic North Pole alone except for her loyal Eskimo dog, Charlie. When she was 63, she became the first woman to walk across the Gobi Desert, all 1,600 miles of it. She, her husband, Bill, and Charlie, the Eskimo dog, spent a year within 100 feet of a wolf den to observe their social behavior and structure.
Thayer’s presentation, “Polar Dream,” is the story of her journey to the magnetic North Pole, one of the world’s most remote and dangerous regions. She will share about a storm that destroyed most of her food and supplies, her encounters with polar bears and unimaginable cold. Thayer will also share some fantastic photographs from the trek and talk about her extraordinary relationship with Charlie.
A question and answer period will follow the slide show and lecture.
Book Signing at Mast General Store
A book signing will be held earlier in the day at the Mast General Store in Downtown Boone from 2 p.m. until 4 p.m. Copies of her best-selling books – Polar Dream, Three Among the Wolves and Walking the Gobi – will be available.
The Adventure Classroom
The Adventure Classroom is a project of both Helen and Bill. Its goal is to acquaint the children of the world with different cultures, to have them embrace differences, to set goals and to live life without limits. Thayer will be spending time with area school children throughout the week, talking to them about her adventures.
For more information about Helen Thayer, visit www.helenthayer.com. To learn more about this presentation, visit www.tcva.org. For information on books, etc., please call the Mast General Store in Downtown Boone at 828-262-0000.

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