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Podcasts, as a form of “broadcasting,” are still a relatively new form of media. With roots in the 1980s, the medium really started to take off in the mid-2000s as the internet was adopted by more people. Podcaststatistics.com shares there are over 580 million podcast listeners across the world, and 4.85 million podcasts to occupy our time. I’m a fan! ...read more
Local Flavor | Mast Family Favorites
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In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of Black History Month is to make all Americans aware of this struggle for freedom and equal opportunity.” According to the Library of Congress, President Reagan’s message went on to assert that February would be designated, “… to celebrate the many achievements of African Americans in every field from science and the arts to politics and religion." ...read more
Inspiration | Local Flavor | Travel
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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Inspiration | Adventure
Boone | Valle Crucis
The Turchin Center for the Visual Arts, Mast General Store and Cordura are proud to host National Geographic Explorer and best-selling author Helen Thayer for a free presentation on Wednesday, May 14 in the lecture hall at the Turchin Center for the Visual Arts in Downtown Boone. The presentation, “Polar Dream,” begins at 6:30 p.m. A meet and greet reception with light refreshments will be held immediately following the presentation.
Helen Thayer is a woman of adventure. Having had her appetite for exploration whetted by none other than Sir Edmund Hilary when she was a young girl, Thayer has made quite a name for herself. At 50, she became the first woman to walk to the magnetic North Pole alone except for her loyal Eskimo dog, Charlie. When she was 63, she became the first woman to walk across the Gobi Desert, all 1,600 miles of it. She, her husband, Bill, and Charlie, the Eskimo dog, spent a year within 100 feet of a wolf den to observe their social behavior and structure.
Thayer’s presentation, “Polar Dream,” is the story of her journey to the magnetic North Pole, one of the world’s most remote and dangerous regions. She will share about a storm that destroyed most of her food and supplies, her encounters with polar bears and unimaginable cold. Thayer will also share some fantastic photographs from the trek and talk about her extraordinary relationship with Charlie.
A question and answer period will follow the slide show and lecture.
Book Signing at Mast General Store
A book signing will be held earlier in the day at the Mast General Store in Downtown Boone from 2 p.m. until 4 p.m. Copies of her best-selling books – Polar Dream, Three Among the Wolves and Walking the Gobi – will be available.
The Adventure Classroom
The Adventure Classroom is a project of both Helen and Bill. Its goal is to acquaint the children of the world with different cultures, to have them embrace differences, to set goals and to live life without limits. Thayer will be spending time with area school children throughout the week, talking to them about her adventures.
For more information about Helen Thayer, visit www.helenthayer.com. To learn more about this presentation, visit www.tcva.org. For information on books, etc., please call the Mast General Store in Downtown Boone at 828-262-0000.

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