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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more
At Home | Local Flavor | Travel
Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Inspiration | Behind the Scenes | Mast Family Favorites
Greenville
If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.
This is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased.
Loaves & Fishes is our local food partner at the Greenville Store. They provide free, regularly scheduled deliveries of perishable food for distribution to individuals served at over 94 emergency food pantries and neighborhood distribution programs. These organizations include food pantries, soup kitchens, shelter or residential programs, community centers, and neighborhood distribution programs. In 2015, Loaves and Fishes rescued and distributed over 1.9 million pounds of food and helped feed over 266,000 of neighbors in need, including over 36,000 children.
How does Food for Kids work?
The agencies work with schools and teachers to discreetly determine which children need help. Each weekend during the school year, they are given weekend food that may also help feed sisters and brothers, and perhaps the rest of their families. Teachers report better participation, self-esteem, and behavior as a result of the Food for Kids program.
"Merrell's involvement has helped to provide thousands of weekend meals,” said Lisa Cooper, president of Mast General Store. “We are proud to have vendor partners that take an interest in helping us address food access needs in our communities. Merrell believes in the importance of giving a child a good foundation to grow, learn, and just be a kid.”
While hunger is a complicated social issue, it’s not hard or expensive to help. Literally, any donation amount can make a difference. In addition to Merrell’s contribution, the Mast Store will be accepting contributions in change jars to help the Food for Kids program even more. On average, $1 can provide 3 nutritious meals.
Follow this link to view Mast Store's collection of Merrell Footwear.
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