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How does one eat an elephant? One bite at a time. How does one make change? It starts with an idea that can be put into action. By sharing the idea with other people, the action gains momentum and creates a movement. The movement, with a firm hand and clear direction, makes strides to the goal of the original idea of change. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Dolly Parton is an American icon who’s renowned for decades of unforgettable performances on stage, screen, and in studio. No matter the heights she’s reached, Dolly always remembers her roots. Her legendary career proves that every artist’s journey begins with the resources, training, and encouragement they receive at home. ...read more
Adventure | Local Flavor | Travel
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For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Last year, however, many of the state parks and recreation areas affected by Hurricane Helene remained closed in January. Although signs of the damage wrought by Helene are still visible, fortunately, most of the recreation area and parks have reopened. ...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Mast in the News
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“The rumors of my death are greatly exaggerated.” You may be acquainted with this quote that is widely – and inaccurately - attributed to Mark Twain. Apparently, it is also being used in reference to some locations of the Mast Store. Well, we are here to report that the rumors of our closing and going out of business are, indeed, greatly exaggerated.
“The Mast Store is facing many challenges that may make it appear that our doors are closing, but please let me assure you that that is not the case,” said Lisa Cooper, president.
The store has received many phone calls and concerned e-mails after visitors and locals have gone into stores with shelves not stocked to their usual levels.
“Like many other retailers, our vendors are unable to fulfill orders because of manufacturing delays, staffing shortfalls, and the limited availability of items they use in their processes,” continued Lisa.
Several of the calls and e-mails came in around the store’s traditional inventory time in early February. “It’s our goal to be as low in inventory as possible just before we have to count it all,” said Lisa. “I can see how people would think that we are going out of business because our shelves were so bare. The situation was much the same last year, and every year, around inventory time.”
“We are touched that so many people care enough about us to check on how we are doing,” remarked Lisa. “While we had to make some difficult decisions at the beginning of the pandemic to safeguard our future, we are looking forward to better times and are continuing to support our communities with the help of our customers.”
Manufacturing delays are still problematic, but new inventory is arriving regularly at the Mast Store home office and in stores. “It may take a while to get totally back to normal,” said Lisa, “but we are working on it every day. We appreciate the efforts of our employees, who are taking care of customers under difficult circumstances, and our guests, who are dropping in to see what’s new and what’s on sale.”
All Mast Stores are open seven days a week. Visit the Mast Store website and click on the VISIT tab to check current hours.
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