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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more
At Home | Local Flavor | Travel
Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Mast in the News
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“The rumors of my death are greatly exaggerated.” You may be acquainted with this quote that is widely – and inaccurately - attributed to Mark Twain. Apparently, it is also being used in reference to some locations of the Mast Store. Well, we are here to report that the rumors of our closing and going out of business are, indeed, greatly exaggerated.
“The Mast Store is facing many challenges that may make it appear that our doors are closing, but please let me assure you that that is not the case,” said Lisa Cooper, president.
The store has received many phone calls and concerned e-mails after visitors and locals have gone into stores with shelves not stocked to their usual levels.
“Like many other retailers, our vendors are unable to fulfill orders because of manufacturing delays, staffing shortfalls, and the limited availability of items they use in their processes,” continued Lisa.
Several of the calls and e-mails came in around the store’s traditional inventory time in early February. “It’s our goal to be as low in inventory as possible just before we have to count it all,” said Lisa. “I can see how people would think that we are going out of business because our shelves were so bare. The situation was much the same last year, and every year, around inventory time.”
“We are touched that so many people care enough about us to check on how we are doing,” remarked Lisa. “While we had to make some difficult decisions at the beginning of the pandemic to safeguard our future, we are looking forward to better times and are continuing to support our communities with the help of our customers.”
Manufacturing delays are still problematic, but new inventory is arriving regularly at the Mast Store home office and in stores. “It may take a while to get totally back to normal,” said Lisa, “but we are working on it every day. We appreciate the efforts of our employees, who are taking care of customers under difficult circumstances, and our guests, who are dropping in to see what’s new and what’s on sale.”
All Mast Stores are open seven days a week. Visit the Mast Store website and click on the VISIT tab to check current hours.
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