Did you know the Loggerhead Sea Turtle is South Carolina’s state reptile? The Mast Stores in Greenville and Columbia Mast Stores carry a very special South Carolina-based line of clothing that feature this majestic creature. In addition to its superior line of clothing, the state’s own Loggerhead Apparel is dedicated to two different, yet worthy, causes. One is breathing new life back into South Carolina's textile industry. The other is the preservation and protection of the endangered Loggerhead Sea Turtle.

The Loggerhead Apparel Story: Loggerhead Apparel was born in the minds of two South Carolina natives in early 2009. One creator hails from the Lowcountry, growing up on the coast just north of Charleston. The other is a product of the Upstate and the grandchild of mill workers in the textile town of Spartanburg. Their passion and pride for the state of South Carolina, its people and its beauty, its wildlife and its economy, led to Loggerhead Apparel.

"The Loggerhead Sea Turtle is an endangered species and the coast of South Carolina is extremely important to its survival."

Loggerhead Apparel’s Two-Fold Approach to Conservation: The Loggerhead Sea Turtle is an endangered species, and the coast of South Carolina is extremely important to its survival. Likewise, the textile industry of South Carolina, once thriving, is as endangered as the Loggerhead, and has a huge impact on the state’s economy.

Loggerhead Apparel aims to meet both of these needs by providing top-quality, American-grown, American-made clothing at a fair price. In fact, no part of their production process takes place outside of the United States!

As reflected by their colorful logo, the Loggerhead is the most common nesting turtle on the beaches of South Carolina, and it’s also the state reptile.  The Loggerhead Sea Turtle is an endangered species and the coast of South Carolina is extremely important to its survival. Loggerhead Apparel cares deeply about this treasured creature. So much so that 10 percent of the revenue gained from the sale of all Loggerhead Apparel shirts is donated directly to local causes supporting the conservation and protection of the Loggerhead and its habitat.

Stop by our locations in Greenville or Columbia and pick up your own Loggerhead Apparel shirt. Not only will you like the way it looks and feels, you’ll take pride investing in two causes close to the hearts of all South Carolinians.
 
Time Warner Cable's program, Around Carolina, featured Loggerhead Apparel in the following segment, filmed in Greenville, SC: