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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Francine loves questions. She writes our Almost Monthly E-mail, which, as the name implies, goes out almost monthly. It starts out like a letter from your favorite aunt with a little update on whatever might be on her mind at the time. Then it goes into events in the stores, new products our buyers are particularly proud of, and community happenings that might just prompt you to plan a trip. Most every time the e-mail goes out, she gets a question or two. This week’s blog includes a couple that she thought might be interesting to share with everyone. Let's get to the questions and her answers.
Cari writes: I’m from Ohio. Can I make sweet tea, if so, how?
Of course, Cari. Barring some geographical anomaly that I’m not aware of, you can make sweet tea in Ohio, but it is difficult to find it in any of your restaurants. Here’s what you need:
2 quarts cool water
4 tea bags
2/3-3/4 cup sugar
Bring your water to a rolling boil and toss in the four tea bags. Remove the saucepan from the eye and allow your tea to steep until it is warm. Remove the tea bags and stir in the sugar. You’ll want the tea to be just warm enough to melt the sugar. Wait until it is cool before pouring it into a pitcher. If you leave it on the counter, you’ll want to drink it in the next day or so. If you store it in the refrigerator, it’ll keep for several days.
Some people will say that the way I brew my sweet tea makes it bitter, but I can’t say that I’ve had any complaints. You may want to play with the amount of sugar you use. We don’t like it too sweet, so I tend to go with a scant ¾ cup. I hope this works for you.
One more thought, my friend Julie says that she puts a lid on her tea while it's steeping. It helps keep some of the flavor that could be lost in the steam.
Emma asks: When you make blueberry pancakes, do you mix the blueberries into the batter or do you drop them into the raw side of the pancake as it’s baking in the pan?
Well, Emma, this is an interesting question. I’ve done it both ways. My Mom always mixed the blueberries into the batter, and I started off that way. Now, I find that the blueberry pancakes I make when I strategically drop the berries where I want them rather than letting fate determine placement have a better distribution of flavor. Most every bite will have a blueberry in it.
Speaking of breakfast foods, you may want to try this recipe (it’s also good with blueberries dropped into the bowl before you microwave). This is a quick and easy recipe for making your own instant oatmeal packets.
3 tablespoons quick oats
1 teaspoon chia seeds
1 teaspoon brown sugar
Dash of salt (optional)
1 tablespoon cranberries or raisins
Put all ingredients in a snack-sized resealable bag. To cook, put all contents in a microwave safe bowl and add about ½ cup water. Microwave 1 minute. Sometimes I add fresh blueberries before I microwave. You can also add just a bit of maple syrup after microwaving for more flavor.
Margaret inquires: How do you make Killed Lettuce and Onions?
This is one of my favorite dishes and is one that can be prepared using the first produce out of the garden each year. My granny would have a great big ol’ bowl of this waiting on me in the springtime when I went to visit. Sadly, I still can’t make it as good as she did. I keep trying, though.
Leaf lettuce
Spring onions, chopped
Apple cider vinegar
Salt
Water
Bacon drippings from 3 strips of bacon
Wash lettuce and spin dry. Cut into strips and put in a bowl. You’ll want to have a pretty good mound of lettuce because once you “kill” it, a lot of lettuce only makes a little. Add your chopped onions to the top. I like a lot of onions, but use how much you would like to enjoy. Add salt to taste.
In a saucepan, mix vinegar and water using just a little more vinegar than water. I like mine tangy, so you may need to adjust this a bit to your taste. Add in the drippings from the bacon (some people put the bacon crumbles on their killed lettuce – I just eat the bacon by itself) and bring the liquid to a boil. This is how you are going to kill your lettuce. When it comes to a boil, remove it from the stove and pour the mixture over your lettuce. Toss the lettuce to make sure it is well coated. Now, take a dinner plate and cover the bowl. You’ll want to let it sit covered for a while for the lettuce to wilt.
Some people eat this dish with pinto beans and cornbread. I prefer just making it my meal.
Thank you for your questions!