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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Inspiration | Mast Family Favorites
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With Earth Day coming up on Wednesday, April 22nd, we are thinking about changes we can make in our everyday lives that will lessen our impact on the environment. Many Mast associates carpool, bike or walk to work… Not only because it’s fun to socialize with co-workers each morning in the car or exercise while we commute, but also because it decreases our carbon footprint. But what if “creative commuting” isn’t an option? What other small, new shifts in our daily habits can make a big difference in the long-term health of our planet? Klean Kanteen has some ideas they share with their Bring Your Own project. They are inspiring us in a big way.
Americans use 58 billion paper cups each year. That's 182 cups per person! What if we started bringing our own reusable cups and mugs to restaurants and coffee shops? By replacing our Styrofoam or paper coffee cups and plastic water or soda bottles with reusable cups, we can positively impact waste reduction.
From Klean Kanteen:
Klean Kanteen created the #BringYourOwn project to inspire a new conversation around eliminating single use and waste in the environment. Typically, the dialogue goes something like this; “YOU need to change the way you live to make the world better. Here’s a simple step that you can take to live ‘smarter.’ It’s not that hard.”
But research shows that ingrained habits, convenience, and public policies can make it really hard for people to make these personal changes. So we want to change that and meet them where they are.
#BringYourOwn starts a conversation around the policies and cultural ideas that promote a disposable lifestyle. Why is it easier to find a disposable bottle of water than finding a place to fill your reusable bottle? Why are there some places that will fill your reusable container and other places that have health codes against it? Why is bringing reusable options seen as so easy by some, but sort of hard for many?
One of our favorite Klean Kanteen's is the 16 ounce insulated bottle. Not only does it come in come in fun colors and is leak proof, but it keeps your hot beverages warm for up to 6 hours and your iced drinks cold for up to 24 hours. Pretty cool!
Mast folks also love outdoor music festivals like MerleFest and Music Fest ‘n Sugar Grove. Many festivals have adopted a "no glass and no plastic policy." The Klean Kanteen Stainless Steel Pint Cup is the perfect solution for that problem and an excellent accessory that keeps your drink cold and reduces unnecessary waste - at an outdoor concert, on the trail, and at home too.
Julie, of the Mast General Store Marketing Department, raves, "Due to limited kitchen space, I have replaced my glassware with these lovely stackable stainless cups. They won't break or retain funky odors. What else could you ask for? They are also lightweight and subtly classy."
It can be challenging to remember to bring your own pint cup to a potluck, water bottle to the office, or coffee mug to the café. So, we’re getting into the habit of leaving our reusable beverage containers where we most use them – in the car and at our desks. And just like the transition from plastic to reusable shopping bags, it's easier to have more than one to make the new healthy habit stick.
Check out our list of favorite Klean Kanteen’s HERE. You, and we, can be the change and the catalyst for others to change.
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