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The year 2024 reshaped our mountain landscapes. So many sites, trails, and vistas we love throughout Western North Carolina and East Tennessee were ravaged by Hurricane Helene. Some places – and neighbors – were forever lost. ...read more
Inspiration | Local Flavor
All
Whether as wandering ghosts of soldiers or as mystical messengers of woodland creatures, fireflies, or “lightning bugs,” occupy a unique space in the ethos of the Appalachians. We bestow upon them supernatural powers and cast them in an aura nearly as romantic as the one their warm, glowing lights create against the backdrop of the mountains on a summer night. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
A decade has flown by since the Mast General Store in Downtown Winston-Salem opened its doors on Trade Street. On Friday, May 9, 2025, the Mast Store will celebrate with an evening of live music, food sampling, and more at its location at 516 North Trade Street in Winston-Salem. ...read more
Behind the Scenes | Local Flavor
Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.
The Mast Store in Winston-Salem will host our neighbor and partner Old Salem Museums & Gardens. This local organization plays an important role in our community, preserving the historic buildings and beautiful gardens of Salem as well as sharing the stories of the Moravians, who settled in this area in the late 1700s.
One of the oldest settlements in the western part of the state, Old Salem Museum and Gardens celebrates its 250th year this year. Enjoy a glimpse of early American history with a walk through the structures, gardens, and streets of this Moravian settlement. Old Salem Museums and Gardens keep the past alive, well, and closely tied to today with their interpreters, hands-on programs, and meticulous maintenance of historic structures.
On any given day, you and your kids can experience what life was like for the early Moravian settlers firsthand. Tour original structures, interact with costumed interpreters, who demonstrate how the early inhabitants lived including hearthside cooking and trades like tin-smithing, shoemaking, tailoring, making pottery. You also can participate in hands-on activities geared toward kids of all ages.
Come in and visit with the volunteers from Old Salem Museum & Gardens to find out how you can get more involved or visit their website HERE.