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What “spells” success on any outdoor adventure? R-E-S-P-E-C-T.
Leave No Trace is a set of seven principles that guide and remind all outdoor lovers to leave nature as they found it. These tips help explorers of all skill levels to plan ahead for their trip, be considerate of wildlife as well as other hikers and campers, and enjoy their excursion safely and responsibly all with the goal of minimizing their impact on the environment. Basically, it boils down to respecting the outdoors so that others – including future generations – can enjoy it, too!
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Adventure | Inspiration
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The calendar has flipped from the cold, drab colors of winter to a fresh new palette for spring. If you feel like you are seeing a lot more kelly greens, ice blues, and peachy colors now, there’s a reason. All of them are trending for the new season and are part of the Pantone Color Palette for Spring 2024. ...read more
At Home | Inspiration
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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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It’s hard to believe that it’s time to make the closet changeover from summer to fall. If you choose carefully among last year’s trending styles, you can update your look by adding a few key items from this year’s emerging course. Let’s get started.
This year’s 12 colors for fall chosen by the color experts at Pantone© include a few holdover swatches similar to last year’s palette (like Crème de Peche and Peach Pink), but overall, the colors for fall are strong, vibrant, and liberating. Everyone will certainly be able to create their own looks by combining the 12 seasonal colors with the fall/winter classic tones that are just a bit more reserved and can easily be used as grounding pieces.
Looking way back to last year, denim is still in. Check jeans jackets for men and women, cropped, rolled, or cuffed jeans with a higher rise for women, with skinny jeans still being a thing to wear with boots and booties. The cuffed or rolled jeans look is also trending for men.
Tops in accessories for fall/winter 2019 include the neck scarf for both men and women. It’s a great way to provide a break between patterns, add a pop of color, or be practical and in style by adding a little insulation between your coat and your hat. For ladies, cozy bags are still on the scene. Face it, your credit cards, checkbook, and lipstick need to be kept warm on those cool, crisp mornings, too. Check out the offerings from KAVU, which include the ever-popular Rope Sling in a warm-and-fuzzy fleece and a crossbody bag for a more formal look.
Women’s silhouettes for fall include flashbacks to the decades of the 60s and 70s. Plaids are in! Big, bold, and colorful. Wear them in tops, bottoms, and coats. Suede is also an in fabric for the fall. Try it in a cool layered skirt (another trend) from Aryeh. The fabric is soft with just the right amount of stretch and made from polyester. Next up from the Wayback Machine are capes. These definitely provide a more tidy look for formal affairs or dates, and are very practical for warmth. Here’s a poly/wool blend from Paparazzi. For a more casual, everyday look, try the marled cape from Lulu-B.
Women’s footwear for fall includes “biker-look” boots, like the Roam Peak Polar from Merrell, and pull-ons like the high-top 1448 from Blundstone. Alpine sneakers are also trending in casual looks – like this option from Hoka One One.
OK, guys, let’s take a more focused look at your “look.” Mast Store has known this for years, and now we’re on the cutting edge of fashion. Flannel is awesome, and it’s also on-trend for this fall. Tuck it in or wear it untucked, it really doesn’t matter as long as it’s flannel. The Cornell Woods Flannel from Columbia is tops on our list because, wait for it, it’s flannel and it features several of the fall’s best colors. It’s also available in tall sizes. Graphic tees are also trending, especially if they are vintage. We’ll call out this one in our stock – the Windmill Tee – since it commemorates the world’s largest windmill, which used to sit atop Howard Knob overlooking Boone.
The top picks in footwear for men include the Madson Chukka from Sorel. Its styling makes it easy to wear for casual or dressy occasions. The alpine sneaker look is always prevalent on the men’s side of the coin, so here’s an option there – the Burnt Rock Travel Suede from Merrell.
Stop in for even more trending styles of the season.